We are seeking a Marketing Director that will lead the successful development and execution of the company’s brand marketing strategies and tactics across all functions. This role aims to enhance brand awareness while improving sales and profitability, focusing on the following areas:
- Brand building and positioning strategies
- Creative content development
- Digital marketing, including graphic design, art, copywrite, and video
Essential Duties:
- Plans and leads the marketing budget, along with management of team and all marketing components.
- Ability to understand and optimize multi-channel marketing – digital, social media, PR, advertising, website, sales platforms, events.
- Utilize SEO and multiple digital platforms to drive sales growth and brand exposure.
- Ensures all marketing initiatives, digital programs, graphics are in line with brand guidelines.
- Sets the strategic marketing messages and ensures all facets of marketing communications are aligned with the brand promise, messages and image. Works to integrate branding and marketing initiatives to reflect service capabilities, gain public awareness, develop synergies, save costs and grow the business.
- Provides leadership and strategic direction in planning, developing and executing marketing projects to enable them to meet their corporate goals and provide better customer service, and create company wide-awareness, support and unity.
- Develops marketing business plans and executes and oversees tactics.
- Actively engages external partners in appropriate strategic and tactical discussions on marketing plans, campaigns and public relations events.
- Oversees all marketing promotional materials, collateral, brochures, direct mail and merchandising, including design, production, and delivery of brochures and sales promotion programs.
- Responsible for website design development, content, maintenance, compliance, branding, messages, product and service offers.
- Responsible for the evolution of website and online presence to reflect current use of technology and search engine tools, etc.
- Responsible for developing the social media strategy plan and framework involving the development of social media policies and compliance; procedures and channels management; overall implementation; postings, monitoring, tracking and reporting. Responsible for development of on-going comprehensive strategy and long-term plans.
- Works with internal partners and outside vendor/agency as appropriate including contract negotiations and fulfillment
Qualifications:
- 10+ years in B2B marketing experience
- 5+ years managing people and leading teams
- Bachelor’s degree in marketing or related field
- Demonstrated ability of translating business needs into effective marketing plans
XcelHR is an Equal Opportunity Employer Core Values: Integrity, Passion, Respect, Honor, Excellence, Ownership, and Enthusiasm.
