About ThinkMarkets
ThinkMarkets is a global fintech leader, dedicated to revolutionizing the trading industry with cutting-edge, high-performance solutions. We specialize in providing multi-asset trading platforms that empower thousands of clients worldwide to access global financial markets seamlessly. Our flagship platform, ThinkTrader, allows users to trade the world 24/7 with unparalleled ease and efficiency. By leveraging the latest technologies, we deliver secure, intelligent, and intuitive trading experiences, bridging the gap between traders, investors, and the markets.
As we continue to scale, we remain committed to driving innovation and equipping our clients with the tools to trade the world in the palm of their hand.
Role Overview
The Head of Performance Marketing will own and scale our acquisition and retention engine across ThinkMarkets (broker) and ThinkCapital (prop firm), with an emphasis on programmatic media, real-time bidding (RTB), and advanced data modeling. You’ll design, execute, and optimize multi-platform campaigns, build predictive models to inform bidding strategies, and lead a high-performance team to exceed aggressive ROI targets.
Key Responsibilities
Programmatic & RTB Strategy
- Architect end-to-end programmatic media plans across DSPs (DV360, The Trade Desk, MediaMath, AdTheorent, LiveRamp).
- Define and implement RTB tactics: dynamic floor pricing, budget pacing algorithms, bid shading, and seasonal bid adjustments.
- Manage vendor relationships (ad exchanges, SSPs, data providers) to secure premium inventory and first- and third-party data segments.
Data Modeling & Analytics
- Develop, validate, and maintain predictive models (look-alike, uplift, churn, LTV forecasting) using Python/R and SQL.
- Implement algorithmic attribution frameworks (time-decay, data-driven) to allocate budget and credit conversion appropriately.
- Create real-time dashboards and automated reporting in Google Analytics 4, CM360, and BI tools (BigQuery, Redshift) to monitor CPC, CPA, ROAS, and LTV.
Campaign Management & Optimization
- Lead A/B and multivariate testing for creative, audience segments, bidding logic, and landing page variants.
- Automate bid rules and creative rotation using APIs (Google Ads, Meta, CM360) to react instantly to performance signals.
- Collaborate with Creative and Product teams to build high-impact ad assets and seamless UX.
Budget & Performance Oversight
- Own a multi-million-dollar global marketing budget; forecast spend, set pacing targets, and reallocate funds dynamically.
- Deep dive into media metrics—optimize bid strategies to drive acquisition costs below target CPA and maximize ROAS.
- Ensure media buying adheres to privacy (GDPR, CCPA) and brand-safety guidelines.
Leadership & Cross-Functional Collaboration
- Build, mentor, and scale a team of performance marketers and data analysts; instill a culture of experimentation and data fluency.
- Partner with Engineering to enhance tracking infrastructure, server-to-server integrations, and cookieless identifiers.
- Align closely with Revenue, Product, and Creative leadership to synchronize campaigns with new feature launches and regional market strategies.
Market Intelligence & Innovation
- Continuously scout emerging channels (TikTok, programmatic audio/CTV, affiliate networks) and evaluate their ROI potential.
- Pilot advanced technologies—AI-driven optimization tools, real-time data streams, and custom bidding algorithms—to stay ahead of the curve.
Requirements
- Experience: 6+ years in performance marketing with 3+ years specifically leading programmatic/RTB campaigns in financial services or trading.
- Technical Proficiency: Expert in SQL and Python or R for data analysis and model development. Hands-on with DSPs (DV360 required), CM360, Google Ads & Meta APIs.
- Analytical Mindset: Strong statistical background; able to translate complex datasets into actionable bidding and targeting strategies.
- Leadership: Proven track record building and guiding high-performing, cross-functional teams.
- Communication: Exceptional at presenting data-driven insights to senior stakeholders and shaping buy-in.
- Budget Management:Demonstrated success managing multi-million-dollar budgets and optimizing toward aggressive CPA/ROAS goals.
