We are seeking a highly motivated Marketing Operations Manager, Lifecycle Marketing to join our Marketing Operations team and help optimize our customer engagement and retention strategies.
As a Marketing Operations Manager, Lifecycle Marketing, you will be responsible for executing and optimizing lifecycle marketing campaigns across email, in-product push notifications, and other channels. You will work closely with cross-functional teams, including marketing, data analytics, and product, to enhance customer journeys, improve engagement, and drive retention.
What you’ll do:
- Support the execution and optimization of lifecycle marketing campaigns, including onboarding, engagement, retention, and win-back strategies.
- Manage and maintain marketing automation platforms (e.g., Braze, HubSpot, Marketo, Iterable) to build and deploy campaigns.
- Implement audience segmentation strategies to deliver personalized messaging and experiences.
- Work with data teams to analyze campaign performance, generate insights, and identify opportunities for improvement.
- Conduct A/B testing on subject lines, messaging, and timing to optimize conversion rates.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and best practices for customer communications.
- Collaborate with creative and content teams to ensure high quality compelling copy and visuals for lifecycle campaigns.
- Troubleshoot issues related to email deliverability, tracking, and automation workflows.
What you bring:
- 5-8 years of experience in marketing operations, lifecycle marketing, or a related field.
- Proficiency in marketing automation tools (HubSpot preferred but not required).
- Strong analytical skills and experience with data visualization tools
- Familiarity with SQL and/or scripting for data extraction is a plus.
- Experience working with CRM systems such as Salesforce.
- Knowledge of A/B testing methodologies and performance measurement.
- Excellent attention to detail and project management skills.
- Strong communication and collaboration abilities.
What makes ThoughtSpot a great place to work?
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
