Job FunctionsDeveloping and owning a unified brand and content strategy aligned with company goals and marketing prioritiesLeading a team that has direct impact on social media & PR campaigns, customer advocacy programs, and graphic designElevating our brand positioning, voice, and visual identity to differentiate in the market
Job Requirements8+ years of experience in B2B SaaS marketing with a strong background in both brand and content strategyExperience in high-growth companies preferred, health-tech experience is ideal
SkillsProven experience managing and scaling brand initiatives and content programs that deliver business impactExcellent storytelling skills and an eye for high-quality design and messagingComfortable leading teams, setting direction, and rolling up your sleeves when neededStrong project management skills—you thrive in fast-paced environments and know how to prioritizePassionate about connecting with customers and building a brand that inspires trust and excitementFamiliar with modern marketing and content tools (CMS, analytics, social platforms, etc.)
TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
We’reseeking a creative, strategic, and collaborative
Director, Brand & Content Marketing
to elevate our brand voice and content engine to the next level. As the Director, Brand & Content Marketing, you’ll lead the strategy and execution of our brand narrative, content programs, and storytelling across the entire customer journey. You’ll be a key member of the marketing leadership team, working closely with demand gen, product marketing, and sales to drive awareness, engagement, and loyalty.
What You’ll Be Doing:
- Develop and own a unified brand and content strategy aligned with company goals and marketing priorities.
- Lead a team that has direct impact on our social media & PR campaigns, customer advocacy programs, and graphic design.
- Elevate our brand positioning, voice, and visual identity to differentiate in the market.
- Build and execute a content strategy that drives demand, engagement, and thought leadership across blog, video, case studies, email, webinars, reports, etc.
- Oversee and optimize our social media presence and PR efforts to increase brand visibility.
- Partner with product marketing and demand gen to fuel campaigns with compelling assets and messaging.
- Lead customer marketing initiatives, including advocacy programs, case studies, and testimonials.
- Collaborate cross-functionally with Sales, Customer Success, Product, and People to create consistent, high-impact brand and content experiences.
- Analyze performance and continuously iterate based on engagement, reach, and conversion metrics.
What You Bring:
- 8+ years of experience in B2B SaaS marketing with a strong background in both brand and content strategy. Experience in high-growth companies preferred, health-tech experience is ideal.
- Proven experience managing and scaling brand initiatives and content programs that deliver business impact.
- Excellent storytelling skills and an eye for high-quality design and messaging.
- Comfortable leading teams, setting direction, and rolling up your sleeves when needed.
- Strong project management skills—you thrive in fast-paced environments and know how to prioritize.
- Familiar with modern marketing and content tools (CMS, analytics, social platforms, etc.).
- Passionate about connecting with customers and building a brand that inspires trust and excitement.
Perks & Benefits We Offer:
- Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
- Our flexible time off lets you work hard and play hard—on your schedule
- Join a mission-driven team committed to making a real impact in the world of healthcare
Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023).TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Life at TigerConnect
TigerConnect is healthcare?s most widely adopted communication platform ? uniquely modernizing care collaboration among doctors, nurses, patients, and care teams. TigerConnect is the only solution that combines a consumer-like user experience for text, video, and voice communication with the serious security, privacy, and clinical workflow requirements that today?s healthcare organizations demand. TigerConnect accelerates productivity, reduces costs, and improves patient outcomes.
Trusted by more than 5,000 healthcare organizations, TigerConnect maintains 99.99% verifiable uptime and processes more than 10 million messages each day.
Thrive Here & What We Value1. Missiondriven team committed to making a real impact in the world of healthcare | 2. Flexible time off lets you work hard and play hard—on your schedule | 3. Wellness reimbursement program and companywide wellness days (extra days off to rest and recharge) | 4. Prime office space in Santa Monica, California | 5. Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match</s> | 2. Comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family | 3. Flexible Time Off program that gives extra time to enjoy the things you love | 4. Prime office space in the heart of Mexico City's Reforma area; Our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration | 5. Wellness reimbursement program and companywide wellness days (extra days off to rest and recharge) | 6. Extra perks and benefits, including a savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance</s> | Mission-driven team committed to making a real impact in the world of healthcare | Wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) | Focus on well-being through wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) | Mission-driven team committed to making a real impact in the world of healthcare</s> | Join us in our prime office space in the heart of Mexico City's Reforma area; Our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration | Enjoy our comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family | Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) | Take advantage of extra perks and benefits, including a savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance | In addition to the minimum days off required by law, our Flexible Time Off program gives you extra time to enjoy the things you love | Join a mission-driven team committed to making a real impact in the world of healthcare</s> | Comprehensive benefits package with excellent private medical, dental, vision, and life insurance coverage for you and your family | Flexible Time Off program gives employees extra time to enjoy the things they love | Equal opportunity employer that values diversity at our company</s> | Comprehensive benefits package including private medical, dental, vision, and life insurance coverage for you and your family | Flexible Time Off program</s> | Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California | Our flexible time off lets you work hard and play hard—on your schedule | Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2024), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023). | TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.</s> | We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities</s> | 1. Remote flexibility with teams across the US and globally plus prime office space in Santa Monica, California | 2. Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match | 3. Focus on your wellbeing through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) | 4. Flexible time off lets you work hard and play hard—on your schedule | 5. Join a missiondriven team committed to making a real impact in the world of healthcare</s> | Equal opportunity employer and values diversity at our company!</s> | Mission-driven team members who love what they do and go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows to allow for better patient care</s> | Comprehensive benefits package including private medical, dental, vision, and life insurance coverage for employees and their families | Extra perks and benefits such as savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance | Flexible Time Off program that gives employees extra time to enjoy the things they love</s> | 1. Join us in our prime office space in the heart of Mexico City's Reforma area; Our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration | 2. Enjoy our comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family | 4. Take advantage of extra perks and benefits, including a savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance | 5. In addition to the minimum days off required by law, our Flexible Time Off program gives you extra time to enjoy the things you love | 6. Join a missiondriven team committed to making a real impact in the world of healthcare</s> | Comprehensive benefits with excellent private medical, dental, vision, and life insurance coverage for you and your family. | Extra perks and benefits, including a savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance. | Join a team that values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.</s> | Prime office space in the heart of Mexico City's Reforma area; Our hybrid teams unite top talent from Mexico, the US, and beyond, offering flexibility and collaboration</s> | Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023). | Flexible Time Off program gives you extra time to enjoy the things you love</s> | Mission-driven team committed to making a real impact in clinical outcomes and operational efficiency | Extra perks and benefits, including savings fund, monthly teleworking allowance, grocery vouchers, and travel insurance | Mission-driven team committed to making real impact in the world of healthcare | Flexible time off program giving extra time to enjoy things you love | Prime office space in heart of Mexico City's Reforma area</s> | Prime office space in Santa Monica, California</s> | We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.</s> | Honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023)</s> | Comprehensive benefits package, including private medical, dental, vision, and life insurance coverage for you and your family | Flexible Time Off program gives employees extra time to enjoy the things they love</s> | 2. Prime Office Space in Santa Monica, California | 3. Excellent Medical, Dental, and Vision Insurance for You and Your Family Plus a 401k Match | 4. Focus on Your Wellbeing through Our Wellness Reimbursement Program and Company-Wide Wellness Days (Extra Days Off to Rest and Recharge) | 5. Flexible Time Off Lets You Work Hard and Play Hard—On Your Schedule | 6. MissionDriven Team Committed to Making a Real Impact in the World of Healthcare</s>
