Senior Business Development Associate (ISR Focus) | Piano
Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Philadelphia with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, Kirin Holdings, Jaguar Land Rover and more.
Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc. and Deloitte. For more information, visit piano.io.As a Senior Business Development Associate (BDA) at Piano, you will play a critical role in accelerating early-stage sales opportunities and driving pipeline growth for our Analytics product line across the Americas. Sitting at the intersection of Marketing and Sales, this role combines strategic prospecting with inside sales execution to help Piano engage enterprise organizations more effectively and efficiently.This is a senior-level, front-line role that goes beyond lead generation—you're expected to identify high-potential accounts, qualify complex opportunities, and contribute directly to revenue growth through intelligent, informed outreach.
You'll also serve as a key source of market intelligence, shaping campaign strategies and helping Sales prioritize the most promising prospects.Key ResponsibilitiesEarly-Stage Pipeline Advancement
- Own the top of the sales funnel by proactively engaging target accounts through outbound calls, tailored emails, LinkedIn outreach, and follow-up from campaigns, events, and webinars.
- Work with Sales to transition qualified leads into active opportunities with well-informed discovery and contextual handoffs.
Discovery & Qualification
- Conduct thoughtful discovery conversations to uncover prospect needs, assess product fit, and evaluate buying intent and urgency.
- Surface meaningful insights that help Sales teams tailor their strategies and close more effectively.
Strategic Campaign Collaboration
- Collaborate with Marketing and Sales on account-based strategies, targeted outreach campaigns, and content distribution plans.
- Help refine and evolve Ideal Customer Profiles (ICP) and segmentation based on real-world interactions and data.
Insight-Driven Selling
- Maintain a strong understanding of Piano Analytics and articulate how our solutions solve real business challenges for enterprise clients.
- Tailor messaging to different buyer personas and roles, from technical stakeholders to business executives.
Omni-channel Engagement
- Execute strategic, multi-touch outreach across email, phone, social, events, and web content to maximize engagement.
- Leverage tools like Salesforce, SalesLoft, and 6sense to prioritize outreach, track interactions, and identify account intent signals.
Market Feedback & Intelligence
- Act as a voice of the market by delivering regular insights to Product, Marketing, and Sales.
- Identify emerging trends, buyer objections, and messaging gaps that inform go-to-market strategies.
Qualifications
- Experience: Minimum of 5 years in outbound opportunity generation, with enterprise-level SaaS solutions.
- Results-Driven: A goal-oriented mindset with a demonstrated ability to work independently and take initiative.
- Industry Knowledge: Familiarity with digital analytics sector is a plus, but not required.
- Location: Candidates must reside in the Greater Singapore area and be able to be in the office at least 3 times per week.
What Success Looks Like:You're a results-driven, curious, and strategic professional who can spark conversations that matter. You know how to connect product value with business pain, build trust with enterprise buyers, and partner cross-functionally to generate momentum early in the sales cycle. Your work directly influences revenue and shapes the future of Piano’s growth in a competitive SaaS landscape.Applicants for this position should have authorization to work in this jurisdiction without sponsorship from the Company.
