Job Title:
Social Media Manager & Content Creator
Location:
Southern California | Currently Remote - Potential Hybrid
Compensation: $35–$40/hour (W-2) | 15–20 hours/week
Industry:
Fashion / Apparel / eCommerce
About Us:
We are an exciting, growing and creative Fashion brand building a strong voice across digital platforms. We’re passionate about style, elevated aesthetics storytelling, and engaging directly with our audience. We're looking for a Part-Time Social Media Manager who can own our social channels, lead content creation, and drive community engagement — with a clear focus on growth across TikTok and Instagram.
Role Overview:
As our Social Media Manager & Content Creator, you’ll do more than schedule posts — you'll concept, shoot, edit, and post daily content, guide UGC shoots, plan brand campaign rollouts, and engage directly with our audience. You’ll work closely with our founder and team to grow our community and visibility in the fashion space.This is a hands-on creative role ideal for someone who loves fashion, is fluent in TikTok/IG trends, and knows how to balance brand consistency with viral creativity.
The role is remote to start, with the option to become hybrid (California preferred).
Key Responsibilities:
- Own and manage TikTok and Instagram channels (own the content calendar, posting, IG stories, Reels to boost engagement and following)
- Concept, shoot, and edit short-form video content for Reels and TikTok (lo-fi, trend-based, BTS, styling, product-focused)
- Lead or direct UGC-style content shoots with models or creators – work with Influencer Manager to source and brief UGC creators to deliver on-brand content for both channels
- Plan and execute social media campaigns to grow followers, views, and engagement
- Maintain consistent visual identity and brand voice across platforms
- Respond to comments, DMs, and engage with followers to build a strong community
- Monitor trends, audio, hashtags, and platform changes to optimize content
- Track performance metrics and deliver insights for future content planning
Requirements:
- 2–4+ years experience managing and growing social channels (especially TikTok and IG Reels)
- Proven experience creating and editing high-performing short-form video content
- Strong aesthetic and knowledge of fashion trends, styling, and creative storytelling
- Proficient with video editing tools (CapCut, InShot, Adobe Premiere Rush, or similar)
- Proficient with using Canva or other graphic design software for creation of IG stories and graphics
- Experience directing or producing UGC or lo-fi campaign content
- Excellent understanding of platform algorithms and what drives engagement
- Strong copywriting and captioning skills with a fun, brand-aligned tone
- Based in California (or able to work in PST time zone)
Bonus Skills (Nice to Have):
- Photography or DSLR shooting experience
- Graphic design (Canva, Figma, Photoshop)
- Influencer coordination or ambassador program experience
- Experience with Planning tools like Later or Planoly
- Light paid ads experience (Meta, TikTok Boosting)
What We Offer:
- Flexible, remote-first role (~15–20 hours/week)
- Opportunity to grow into a full-time creative role as the brand scales
- Creative ownership and direct collaboration with a passionate founding team
- Access to new product drops, behind-the-scenes content, and trend-forward storytelling
- A chance to help shape the visual voice of a growing fashion brand
