About the Opportunity
“We believe that every child should be able to be anything they want in life, regardless of their birthplace and circumstances.” – Ron Packard, CEO & FounderPansophic Learning is an education company that strives to provide students and educators exceptional learning solutions that enable them to maximize their success academically and in life, regardless of geographic, financial, or demographic circumstance. These learning solutions include high quality content, technology, teaching and exceptional schools.As Marketing Technology Director, you’ll play a vital role at Pansophic Learning.
We are looking for a proactive individual that is responsible for developing and implementing strategies to enhance marketing technology effectiveness. This includes managing the marketing technology stack, collaborating with cross-functional teams, staying up to date with industry trends, and ensuring the seamless integration of various marketing tools and platforms. The Marketing Technology Director works closely with cross-functional leaders, organizational units and subject matter experts and will lead a support team to configure, test, and deploy user and lead management prioritization strategies within our Salesforce and Account Engagement systems.
The Marketing Technology Director should be comfortable supporting multiple business units and enjoy improving processes and translating business needs into technical solutions. The Marketing Technology Director responsibilities:
- Serve as the primary owner of Salesforce and Salesforce CRM integrations, ensuring systems are optimized for campaign execution, customer journey management, and lead nurturing
- Oversee the integration and utilization of marketing tools, ensuring data integrity and system compatibility
- Continually improve and enhance our Salesforce and Account Engagement platforms, gathering requirements and feedback and designing best practice solutions to best support our multiple educational business units.
- Troubleshoot technical issues related to the marketing technology stack
- Work closely with the Marketing Operations team to ensure seamless data flow and integration between systems
- Collaborate with the marketing and enrollment teams to understand their technological needs and provide ongoing support
- Develop and maintain technical documentation for the marketing stack
- Stay informed about industry trends and emerging technologies to ensure the marketing stack remains current and competitive
- Integrate technologies to ensure seamless integration of marketing technologies for enhanced internal and external customer experiences.
- Collaborate across teams and work closely with marketing, enrollment, schools and IT to identify technology needs and drive innovation.
- Analyze data to interpret marketing and enrollment performance data to provide insights and recommendations for improvement.
- Assist with the overall CRM Strategy Road Map, and integration efforts for all Enrollment Services operations in collaboration with cross-functional teams and affiliates.
Experience:
- Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field; Master’s degree preferred.
- Experience: 7+ years in marketing technology and/or admissions/enrollment related environments
- Technical Skills: Proven experience managing marketing technology platforms and tools with Salesforce certifications
- Analytical Skills: Strong ability to interpret data and make data-driven decisions.
- Leadership: Excellent leadership and team management abilities.
- Communication: Strong verbal and written communication skills.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment.
EQUAL EMPLOYMENT OPPORTUNITY
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