Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfil this valuable mission. That’s where you come in.
The Challenge to Solve
Define and lead a full-funnel content strategy that positions Slice as the go-to partner for independent pizzerias. You’ll turn insights into action, building a high-impact content engine that drives demand, builds trust, and speaks directly to the needs of small business owners.
The Role
The Content Marketing team’s mission is to tell meaningful, engaging stories that resonate with pizzeria owners and clearly communicate the value of Slice. As Director of Content Marketing, you’ll define and lead our content strategy, shaping a bold editorial vision, scaling a high-performing content engine, and turning data and insights into stories that earn trust, spark interest, and position Slice as the unwavering ally of independent pizza shops.We’re looking for an experienced B2B content leader who thrives in a fast-paced, purpose-driven environment and knows how to speak the language of small business owners: clear, honest, practical and most importantly, no fluff.
You’ll drive impact through responsibilities like:
- Leading full-funnel content strategy across brand, product, education, and demand generation.
- Managing Slice’s editorial calendar, voice, and tone to ensure consistency across channels.
- Collaborating with Performance Marketing, Product Marketing, and Lifecycle teams to align messaging and maximize cross-functional impact.
- Developing thought leadership and PR initiatives that position Slice as an industry authority.
- Overseeing content creation across blog, email, social media, and event channels.
- Driving SEO strategy and execution in partnership with the SEO team to boost discoverability.
- Building and executing distribution plans across owned, earned, and paid media.
- Setting clear performance benchmarks and tying content to measurable business outcomes.
- Continuously optimizing content through testing, data analysis, and audience feedback.
- Auditing and refining existing content for relevance, accuracy, and performance
The Winning Recipe
To excel in this role, you'll need a blend of strategic vision, hands-on execution, and a deep understanding of both content and the unique needs of small businesses. We’re looking for someone who brings a diverse set of skills and experiences, including:
- 8+ years in B2B content marketing, with 3+ years in a leadership role
- Experience in restaurant technology, food tech platforms, or very closely related industries, with a strong focus on supporting SMBs. This is a must!
- Deep understanding of SMB buyer psychology and the ability to communicate simply, clearly, and with empathy.
- A strong editorial POV, with exceptional writing, editing, and storytelling chops.
- Proven ability to lead and scale content teams and work cross-functionally with brand, performance, and product stakeholders.
- Demonstrated success creating content strategies that drive measurable engagement and demand.
- Comfortable using analytics tools to track impact and inform strategy (e.g. GA4, Google Search Console, SEMRush).
- Experience managing freelancers, agencies, and multimedia content producers.
The Extras
Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:
- Flexible PTO
- Market leading medical, vision and dental insurance
- 401K matching up to 4%
- Monthly wellness reimbursement/stipend
- Weekly pizza stipend (Yes, that’s a thing!)
Salary Range: $150,000 to $190,000 + benefits (including bonus and stock option opportunity)The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
The Hiring Process
Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 2-4 weeks to complete and you’d be expected to start on a specific date.
- Application
- 30 minute meeting with your recruiter
- Creative Challenge
- Panel Interview
- 1 hour Interview with VP, Marketing
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When you apply for a job on this site, the personal data contained in your application will be collected by Slice. Slice is keeping your data safe and secure. Once we have received your personal data, we put in place reasonable and appropriate measures and controls to prevent any accidental or unlawful destruction, loss, alteration, or unauthorised access. If selected, we will process your personal data for hiring /employment processes, as well as our legal obligations.If you are not selected for the job position and you have given consent on the question below (by selecting "Give consent") we will store and process your personal data and submitted documents (CV) to consider eligibility for employment up to 365 days (one year).
You have the right to withdraw your previously given consent for storing your personal data and CV in the Slice database considering eligibility for employment for a year. You have the right to withdraw your consent at any time.For additional information and / or exercise of your rights to the protection of personal data, you can contact our Data Protection Officer, e-mail:
privacy@slice.com
