Who You Are
You have
Heart for Service
We provide extraordinary service to our customers, coworkers, and our community by going out of our way to appreciate and support them.You are
Curious
We create products that help our customers listen and be curious, and we ourselves are curious. We strive to understand our customers’ business problems and the solutions delivered with our software.You
Find a Way
We help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude and we do what we say we will do.
About Alchemer
Founded in 2006, Alchemer is a powerful survey and data insights platform that empowers business professionals to make informed decisions. As SaaS application software, it offers user-friendly data collection tools for understanding customers, markets, and employees in real time and communicating this information across an organization. It provides data insights in over 205 countries, with 50K new surveys created and 5M responses collected every week.Alchemer has tremendous opportunity to continue this growth, based on current market size and the potential for more sophisticated product positioning and a robust sales and marketing engine.
Details on Alchemer’s products and services can be found on our website (www.Alchemer.com).
What You Will Do
As the Demand Generation Manager at Alchemer, you will play a critical role in designing and executing integrated marketing programs that generate qualified leads and accelerate revenue. In this role, you will be responsible for developing full-funnel campaigns across digital, email, events, and ABM channels, aligned to buyer journeys and revenue goals.You will collaborate closely with sales, product marketing, and marketing operations to develop and execute segmented email campaigns, build targeted landing pages, and track performance metrics to drive ongoing optimization and impact.
Your success will be measured by your ability to increase lead velocity, improve conversion rates, and contribute directly to pipeline growth. By staying ahead of industry trends and continuously testing new tactics, you’ll ensure our demand generation engine is innovative and aligned with company growth objectives.
How You Will Spend Your Days
Strategy & Planning
- Define campaign strategy, goals/objectives, outline campaign messaging template, and identify key assets to promote.
- Develop and execute integrated demand generation campaigns that drive pipeline growth across Alchemer’s core verticals, products and key growth initiatives.
- Collaborate with product marketing, sales, and customer success to identify audience segments, ideal customer profiles (ICP), and value- based campaign messaging.
Campaign Execution & Optimization
- Create, launch, and optimize the assets for multi-channel programs including emails, landing pages, and other campaign elements that are used to drive MQL volume and quality.
- Collaborate with content marketing team on social media and webinars.
- Enable and launch campaignsinternally to sales and CSMs.
- Align with Digital Marketing Manager on digital advertising and paid media including A/B test messaging, creatives, CTAs, and channels to optimize and improve conversion rates and ROI.
- Own prospect nurture strategy in alignment with sales.
Metrics, Reporting & Conversion Optimization
- Track and report on campaign key performance indicators (KPIs) including MQLs, SQLs, MQL-to-SQL conversion rates, and channel spend.
- Partner with Marketing Operations to ensure lead data accuracy, proper funnel tracking, and attribution reporting across campaigns.
- Provide regular performance updates, insights, and recommendations to sales and executive stakeholders.
Systems & Tools
- Leverage marketing automation (Pardot), CRM (Salesforce), and analytics tools (e.g., GA, attribution platforms) to build, execute, and optimize programs.
Budget & Vendor Management
- Manage program budgets, negotiate with vendors, and evaluate new tools and technologies that drive greater marketing effectiveness.
What you bring to the role
- 3–5 years in B2B demand generation experience 1–3 years of experience at a software company
- Prefer candidate with SAS experience selling into mid-size companies
- Must understand modern marketing principles, marketing funnels and conversion best practices
- Proven success executing multi-channel campaigns (email, digital,webinars, paid social, events).
- Hands-on experience with marketing automation platforms (e.g.,HubSpot, Marketo, Pardot).
- Proven success in email marketing, lead nurturing, digital marketing and lead generation programs
- Strong ability to translate ICP and buyer journey insights into campaign strategies.
- Comfortable with campaign planning, cross-functional alignment, and A/B testing frameworks.
Compensation for this position includes an annual base salary of $100,000 to $115,000, with eligibility to participate in our Employee Participation Unit program.Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and twelve paid company holidays.Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization.
At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply.
Don’t meet all the requirements? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification listed. Don’t let that stop you! We encourage you to apply if you have some of the requirements listed. You may bring qualities that we’re looking for in other areas. Building a diverse, inclusive, and customer centric workplace is important to us at Alchemer. If you’re excited about this role and your experience doesn’t perfectly align, we encourage you to apply anyway. Let’s talk!
