The Role
As Plooto’s firstCustomer Marketing Manager, you’ll play a key role in developing our customer growth strategy across onboarding, adoption, expansion, and advocacy. In this high-impact position, you’ll work with marketing and product leaders to develop and execute data-backed programs that drive revenue growth through product usage and cross-sell/up-sell. You’ll work to deepen customer relationships, build community, and position Plooto as an indispensable partner to SMBs and accounting professionals.We’re looking for someone who combines creative experimentation with analytical chops, can independently plan and execute, and knows how to get scrappy to drive results.
If you’re a collaborative, revenue-minded marketer who thrives on creating incredible customer experiences while driving measurable business impact, we’d love to meet you.
What You’ll Lead & Drive
Customer Growth Strategy
- Develop and own cross-channel marketing programs and campaigns that drive product adoption, upsell, retention, and advocacy throughout the customer journey, in partnership with Product Marketing and Marketing Operations
- Lead experimentation across in-app messaging (via Pendo), customer email drips and newsletters, and events to identify the most effective growth levers
Segmentation & Communications
Partner with Marketing Operations to:
- Create customer segmentation and own customer communications across the customer lifecycle
- Develop customer journey models and health score triggers to deliver the right message at the right moment—maximizing long-term value
- Own Pendo as primary tool for in-app communications, including messaging, implementation and reporting
Revenue-Driving Campaigns
- Design campaigns that directly impact customer lifetime value (CLTV) through product adoption and usage rates
- Partner with RevOps and Customer Success to align lifecycle initiatives with expansion and churn mitigation strategies
Voice of the Customer & Advocacy
- Build and scale programs that turn satisfied customers into advocates: case studies, G2 reviews, and referral programs
- Facilitate regular feedback loops with customer facing teams, conduct customer interviews and surveys, and synthesize learnings to inform GTM plans, customer engagement strategies, and product roadmap
- Dream big about what’s next for customer engagement - webinars, user events, online groups - you’ll help set the vision and execute a roadmap that cultivates a thriving customer community
What You’ll Bring
- 5+ years of experience in B2B SaaS marketing with at least 3 years focused on customer engagement, expansion, and advocacy.
- Experience using tech solutions (like Pendo, Salesforce, HubSpot) to execute campaigns, glean insights, and measure performance.
- Proven ability to manage multi-touch customer programs, owning results and driving improvements.
- Strategic thinker with a bias for action—able to develop solutions, test creatively, and optimize continuously.
- Strong collaborator who builds bridges and partnerships across teams.
- An innovative mindset that is always looking for new ways to delight, inspire, and bring value to our customers.
Why This Role Matters
This role plays a pivotal part in ensuring every customer gets lasting, meaningful value from Plooto. By creating thoughtful, data-informed experiences across the entire journey—from onboarding to advocacy—you’ll help customers unlock the full potential of our platform. Your work will empower businesses to operate more efficiently, gain better control of their finances, and ultimately thrive. When customers succeed, Plooto succeeds—and this role ensures that success is scalable, sustainable, and meaningful.
