About the Role
Home Solutions is seeking a Senior Paid Social Analyst to play an instrumental role in driving paid social growth, strategy, and execution for a key P&L. We’re looking for a driven candidate with an entrepreneurial mindset who is passionate about analyzing performance data and demonstrates meticulous attention to detail to drive game-changing results.
Your Day-to-Day
- Campaign Strategy: Proactively drive performance improvement by identifying and executing optimizations through rigorous data & profitability analysis.
- Execution: Manage accounts and traffic campaigns in Social platforms, primarily in Facebook Ads Manager, with a keen attention to detail to ensure successful delivery.
- Market Research: Dive deep into competitor campaign strategy to drive ad testing and conversion funnel optimizations.
- Collaboration: Partner with Creative teams to brainstorm and create new ads. Work together with our conversion rate optimization (CRO) team to hypothesize and develop data-driven site experiences.
- Ownership: Measure and report on campaign performance, and propose and execute solutions that will drive profitable growth.
- Communication: Effectively communicate with leadership on financial metrics, issues, and opportunities.
About You
- Bachelor’s degree or relevant experience in marketing, business, finance, economics, or mathematics.
- 1-3+ years hands-on experience scaling paid social campaigns in Facebook Ads Manager such that you can execute mostly autonomously.
- Experience driving toward performance goals, including profitability and conversion (vis a vis purely organic social goals like impressions and brand awareness).
- Strong analytical skills in Excel (e.g. pivot tables, vlookups) and comfort working with large datasets. Competency in statistics and SQL is a plus.
- Your competitive spirit and relentless drive to win ensures you’re always pushing the ball forward and acting proactively.
- Strong analytical skills and performance marketing intuition. You understand conversion funnels and use it to influence decision making.
- You are a strong verbal communicator with the ability to build and influence relationships and compose effective communications. You can tell a story with data and concisely summarize insights into an action plan. You can also communicate a clear and logical campaign strategy.
- You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before.
- Culture buy-in: At Home Solutions, We Act with Focus, Get After It, Build the Team, and Grow Without Limits; those are our values, and we expect you to live them every day.
About Us
Launched in Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and matches homeowners with the right service provider to meet their needs. Our purpose is simple: Simplify Home Services. We aspire to transform the way homeowners and end-service providers engage. Through our media, alerts, and brand solutions, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories.Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale.
The Three Ships portfolio includes several businesses and over 50+ websites that help consumers navigate choices through online marketplaces. Headquartered in Raleigh and Charlotte, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a "get after it" mentality.
Why You Should Join Us
- Results: Home Solutions is the fastest-growing marketplace company in the home services category.
- Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999. During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
- Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
- Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
- Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
- Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
- Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.
The Package
We offer a competitive base salary based on experience. As a full-time team member at Home Solutions, you'll also enjoy a comprehensive benefits package, including health, medical, and vision insurance, a 401(k) match, short-term disability coverage, and a cell phone reimbursement. Additionally, we support your well-being and growth with flexible time off, a bi-annual $500 Relax & Recharge bonus, a learning and development stipend, and a Charity Match program to give back to causes you care about.
EEOC Statement
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
