About Smartcat
Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves.
Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.Join us in unlocking global potential, one human and agent team at a time.At Smartcat, we are on a mission to create a world where there is equal access to global innovations & ideas.
To accelerate our next phase of growth, we’re seeking a Director of Global Growth Marketing to lead our demand generation, acquisition, and revenue growth initiatives.In this role, you’ll have the opportunity to shape and scale a high-impact growth marketing function, drive data-backed decision-making, and work closely with product and sales to accelerate Smartcat’s go-to-market success. If you’re passionate about thinking AI-native, building scalable growth engines, leading world-class teams, and turning marketing into a predictable revenue driver—this is the role for you.The ideal candidate is both strategic and hands-on, able to execute high-impact campaigns while building and leading a team that delivers measurable business outcomes. This role reports directly to the VP of Global Marketing.
OUTCOMES:
In this role, you will:
- Build and execute multi-channel demand generation strategies (paid, organic, ABM, web, and lifecycle) that drive a predictable pipeline and revenue.
- Increase conversion rates across the funnel, optimizing website experiences, landing pages, and nurture flows.
- Scale performance marketing programs to drive high-quality lead acquisition while improving CAC and ROI.
- Implement marketing automation and lifecycle marketing strategies that drive engagement, retention, and expansion.
- Align marketing with sales and revenue teams to accelerate deal velocity and maximize marketing’s impact on revenue.
- Develop a scalable reporting and analytics framework to measure performance and continuously optimize growth efforts.
- Lead and mentor a high-performing growth marketing team, fostering a customer-obsessed, results-driven, and relentlessly innovative culture.
HOW YOU’LL RAMP:
By Day 30...
- Gain deep knowledge of Smartcat’s product, ICP (Ideal Customer Profile), and GTM strategy.
- Evaluate existing demand generation, performance marketing, and lifecycle programs to identify key opportunities.
- Align with Sales, RevOps, and Product teams on revenue goals, ICP segmentation, and pipeline challenges.
- Conduct a full-funnel audit (website, paid media, lead nurturing, attribution, reporting).
- Establish early wins—quick impact adjustments to increase conversions or improve paid media performance.
By Day 60...
- Develop a growth roadmap outlining key pipeline acceleration initiatives and performance marketing optimizations.
- Implement early-stage testing & experimentation (landing page variations, audience segmentation, retargeting refinements).
- Define key growth metrics and dashboards to ensure full visibility into marketing performance.
- Begin refining ABM and targeted paid media strategies for priority segments.
By Day 90...
- Roll out first major demand generation campaigns, including ABM, paid media expansion, and improved lead nurturing workflows.
- Deliver a clear roadmap for scalable growth, aligned with revenue goals and product strategy.
- Implement CRO strategies across the website, ensuring that landing pages and marketing flows are optimized for pipeline acceleration.
- Ensure team alignment and execution efficiency, building a high-impact growth marketing function that consistently delivers measurable business outcomes.
WHAT YOU’VE ACCOMPLISHED:
- 8+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.
- Proven track record of scaling pipeline and revenue through data-driven marketing strategies.
- Expertise in multi-channel marketing (ABM, paid media, content, email, in-product, etc.).
- Strong analytical mindset—proficiency in marketing analytics, attribution modeling, and performance optimization.
- Deep understanding of PLG, SLG, and full-funnel marketing strategies.
- Experience working closely with sales teams, driving alignment between marketing and revenue goals.
- Hands-on experience with MarTech systems like HubSpot, Clay, ZoomInfo, and more.
- Leadership experience in building, managing, and mentoring a growth marketing team.
Why joining Smartcat might be your best move so far
- Fully remote teamWe are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon.
- Innovating a $100 Billion industrySmartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost.
- High impact role enabling innovation and inclusion in organizationsYou will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
- Join the rocketship to scale-up 10x and beyond togetherWe are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
- Smartcat Culture: Where Diversity Meets High PerformanceAt Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
