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Retail Community Engagement Manager

Greyson ClothiersDetroit, Michigan, United StatesOnsite
This job is no longer open

Job Title:

Community Engagement Manager  

Location: 

Detroit Office/Hybrid

Reports To: 

VP of Retail

Position Summary:  


The Community Engagement Manager is responsible for co-developing and supporting the execution of innovative strategies to accelerate growth in our communities where the brand operates retail stores. This role will build out relationship matrices, establish clientele cohorts, prospect, create and implement community enhancing initiatives, including events and charity partnerships, all to deliver new consumers to Greyson’s growing retail footprint and offer existing customers engaging ways to explore the brand further.

Key Responsibilities:


  • Strategy Development: Assist in designing and implementing customer acquisition strategies in retail markets. 
  • Events Calendar: Collaborate with Market Managers on maintaining robust events calendars and community building initiatives tailored to each market, ensuring alignment with company values and objectives.
  • Market Research: Conduct thorough research to understand the communities we enter, including demographics, local values, and potential partnership opportunities.
  • Event Coordination: Plan and execute community events and charity initiatives that resonate with local audiences and enhance brand visibility.
  • Revenue Generation: Develop and plan revenue driving events and initiatives to support overall business goals.
  • Cross Functional Partnership: Collaborate with the marketing team to align community engagement strategies with broader marketing campaigns and initiatives.
  • Performance Tracking: Monitor and evaluate the success of community engagement efforts, utilizing insights to refine strategies and enhance effectiveness.
  • Stakeholder Engagement: Build and maintain relationships with local organizations, influencers, and community leaders to facilitate partnerships and support initiatives.

Qualifications:


  • Bachelor’s degree in marketing, Business Administration, or equivalent work experience
  • 5+ years of experience in community engagement, market activation, Public Relations, or a related role, preferably in retail or consumer goods.
  • Proven ability to develop and execute successful community engagement strategies.
  • Strong understanding of the Retail Industry processes and best practices.
  • Strong understanding of market research methodologies and community dynamics.
  • Excellent communication and interpersonal skills, with the ability to build relationships across diverse audiences.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong analytical skills to evaluate program effectiveness and drive continuous improvement. 60000.00 To 70000.00 (USD) Annually

This job is no longer open

Life at Greyson Clothiers

Greyson was founded by Charlie Schaefer, the previous SVP of design at Ralph Lauren. After 13 years of design experience from Ralph Lauren, Charlie parted ways to take on his biggest dream – the creation of his own label. Inspirited with the concept of creation, freedom & excellence. Greyson - Juxtaposing fashion and sport as it proves to be a sustainable trend through fitness, wellness and health. Surpassing the pack, passion and vision drive the team to create products suitable for a fashion-forward yet functional lifestyle.
Thrive Here & What We Value1. Emphasis on Emotional Connections with Consumers through Authenticity and Dedication to Service2. Valuing High Design and High Technical Performance3. Commitment to Community Outreach Activities4. Expansion Beyond Golf Apparel into Multiple Complementary Lifestyle Categories5. Building Credibility beyond Golf Wear6. Unity and Diversity7. Community Outreach Activities8. Complementary Lifestyle Categories9. Omnichannel Brand10. Comprehensive Benefits Package</s>
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