About the Role
The Director of Customer Insights will lead our efforts in understanding customer behavior, needs, and preferences across all touchpoints. This role is responsible for driving customer-centric strategies through actionable insights that inform marketing, operations, and the overall customer experience. The ideal candidate combines analytical expertise with business acumen and a passion for understanding what makes customers tick.
A Day in the Life
- Develop and lead the customer insights strategy, leveraging qualitative and quantitative research to drive decision-making across the organization.
- Utilize advanced analytics techniques to identify trends, patterns, and insights that inform business decisions and drive business success.
- Partner cross-functionally to identify key research needs and ensure alignment on customer priorities.
- Monitor and report on customer trends, competitive insights, and market dynamics to inform leadership decisions.
- Build and manage dashboards and reports that track key customer metrics.
- Develop and deliver presentations to communicate insights and recommendations to various levels of the organization, including senior leadership.
- Serve as a subject matter expert on customer analytics, staying current with industry trends, advancements, and best practices.
- Perform other duties as assigned.
What Sets You Apart
- Strong understanding of SQL, data visualization techniques, and statistical analysis.
- Exceptional ability to distill complex data and strategic questions into clear, actionable insights for executive leaders.
- Ability to manage multiple priorities in a fast-paced environment.
- Strategic mindset with the ability to think broadly, refine questions and develop frameworks that drive to key insights and business recommendations.
Education and Experience
- Bachelor’s degree in related field.
- 8+ years of experience in customer insights, market research, or analytics.
- Proven experience influencing senior stakeholders with insights that drive strategic action.
- Strong proficiency with analytics tools and platforms, such as Python.
- Experience working in a customer-centric, high-growth, or franchise/multi-unit business is a plus.
*This role is not eligible for visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
