$47,000 - $50,000 a year
Your Role:
As a Lifecycle Marketing Specialist, you’ll support our Lifecycle Marketing team by executing
email and SMS
campaigns end-to-end using platforms like
Klaviyo and Emarsys
. You’ll design creative assets in
Photoshop
, write and edit marketing copy, build automated flows, segment audiences, pull performance reports, and perform QA checks. You’ll learn how to use digital storytelling and strategy to drive customer loyalty and repeat purchases. This is
not
a social media or paid ads role: it’s focused purely on
retention marketing via email and SMS.
We’re looking for a creative, adaptable team player who thrives in a fast-moving, agency-style environment. Even if you haven’t worked in an agency before, you should be comfortable managing shifting priorities, working on multiple brands, and staying busy in a role where no two days are quite the same. You’ll have the opportunity to learn the fundamentals of lifecycle marketing strategy and grow into a highly skilled specialist.
Key Responsibilities
Design email and SMS graphics using
Photoshop
Write or edit short-form copy for emails and SMS Build and schedule email/SMS campaigns in
Klaviyo and Emarsys
Create and manage
automation flows
(e.g., welcome, post-purchase, winback) Build
audience segments
based on behaviors and profile data Perform
QA testing
and checklist reviews for campaigns and flows Set up and track
A/B tests
Pull performance reports and insights using templates Track and follow up on client feedback and approvals
In Your First Month, You Will…
Complete onboarding and training in
BW’s retention marketing process
Begin learning
Klaviyo and Emarsys
(if not already experienced) Design email creative and draft copy for assigned brands Build and test basic email and SMS campaigns
By Month 2, You’ll Be…
Owning the day-to-day execution across
3–5 client accounts
Building fully tested, on-brand campaigns with light HTML/CSS (templates provided) Pulling and interpreting basic reporting data Contributing ideas to improve flows and customer journeys
Desired Skills & Experience
6–12 months of experience supporting
digital marketing
campaigns
Basic to Advanced Photoshop
skills for email graphic creation Familiarity with tools like
Klaviyo, Emarsys
, or similar (or willingness to learn) Some understanding of
HTML/CSS
preferred (but not required) Strong attention to detail with a process-driven mindset Comfortable juggling shifting deadlines and multitasking Excellent written communication and client-facing professionalism Proficient with
Microsoft Office tools
Must be located in the US to apply
Bonus Points If You Have…
Experience working on
multiple brands or projects at once
Interest or experience in
loyalty and lifecycle marketing strategy
Familiarity with email design best practices and performance metrics Exposure to
eCommerce or DTC marketing
environments Worked in a client-facing role or team-based creative environment Apply for this job
