Director of Client Experience

EDA is insight you can act on. There’s no end to market data these days. So, how do you know you’re getting the right data? Information, in other words, that guides your market decisions and points you to qualified prospects. EDA is the way. Put simply, EDA brings insight to data. Which is why more and more forward-thinking companies use EDA both for strategic planning and tactical execution. How does EDA help? We provide a wealth of insight into industrial equipment purchasing, so you can do more: Exploit marketing opportunities. Inform your sales, service and dealer strategies. And see regional hot spots, growth trends and emerging markets. Right down to actual prospect addresses and purchasing histories. Our platform of transaction-based data allows you to pinpoint actionable opportunities. You see what no other information source provides. It’s all signal, no noise. It’s both brand and market specific. It’s up-to-the-minute and historic. It’s big picture and customer-targeted. The decisions you make are only as good as your insight. EDA is a division of Randall-Reilly and is the only comprehensive source of equipment-based market insight in the U.S.