Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.
And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
Freshworks is looking for a results-oriented, performance-driven marketing leader to drive field marketing in Germany and Netherlands. Reporting to the Senior Director (International), this role will lead and implement our field marketing strategy for these 2 regions in Europe.We are looking for an experienced field marketer with SaaS / Cloud experience. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and end-to-end conversion of marketing leads.
The person will work closely with Business Development (BD), Account Executive (AE) and Account Manager (AM) to drive alignment and lead follow-up & conversion.
- Lead regional marketing execution to drive pipeline growth and improve funnel conversion for the Field and Commercial business segments.
- Own strategy, development, and execution of demand generation programs, field events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email and nurture campaigns and digital marketing.
- Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
- Own quarterly planning cycle with sales and functional teams for interlock, and share plans proactively with stakeholders at QBR (Quarterly Business Review).
- Manage marketing budgets, track ROI and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
- Collaborate with brand, campaigns, customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
- Work with the product marketing and content team to develop insights and contents for field events (eg keynote slides, panel discussion questions).
- Collaborate with the partner marketing team to support partner events on-ground (where necessary - eg booth, seminar).
- Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
Qualifications
- 10+ years experience in B2B marketing with experience in Cloud / SaaS enterprise application, with fluency in English and German. The ability to speak Dutch is a plus but not necessary.
- Proven track record in developing and executing field marketing events, webinars and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
- Proven ability and experience to direct internal stakeholders - product marketing, campaign managers, field sales, BD - on value proposition for field marketing.
- Experience in collaboration with partner marketing is a strong plus.
- Solid capabilities in working with diverse teams to implement global and regional marketing priorities.
Additional Information
- Enhanced Paid-Time-Off with an additional day for the 1st 5 years of service
- Life insurance
- Learning & Reading budget of up to €1.000 per year
- Free lunch on Freshworks 3x a week in the office
- 25 days of annual Paid-Time-Off (PTO)
- Company Funded Employee Assistance Program (EAP) for both you and your family
- Discounted Tax Support Services
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
