What's The Role?
As the Marketing Manager for EMEA you will play a pivotal role in driving the success of our partner ecosystem by creating and executing joint product and vertical solutions, partner plays, and a full GTM plan to take these to market. You will be responsible for owning the relationship with key marketing stakeholders in our partners, building high impact marketing initiatives, and enabling sales teams to drive revenue and adoption of ThoughtSpot solutions.
What You'll Do:
Marketing Strategy & GTM Planning
- Develop and execute a comprehensive global partner marketing strategy in alignment with ThoughtSpot’s business goals and revenue targets
- Collaborate with product marketing, internal stakeholders and partners to define joint solutions, co-marketing plays, and GTM plans that drive pipeline and revenue growth.
- Build scalable frameworks to launch and market partner-led solutions across target regions and industries.
Joint Solution Development
- Collaborate with product, sales and partner teams to identify key opportunities for joint solutions with technology and channel partners
- Define clear use cases, value propositions, and messaging for joint solutions and integrate them into the broader partner GTM strategy
- Lead the creation of solution briefs, marketing assets, and sales enablement materials that support joint solutions.
Campaign Development and Execution
- Design and implement co-marketing campaigns, events and initiatives that generate demand, increase brand awareness, and drive adoption of ThoughtSpot solutions with partners.
- Work closely with partner organizations to create integrated campaigns.
- Manage budgets and ROI and ensure execution excellence for all campaigns and initiatives
Sales Enablement and Alignment
- Partner with sales teams to educate and enable them to sell joint solutions effectively.
- Create playbooks, pitch decks, and competitive insights to ensure seamless execution of partner plays in the field
- Provide ongoing feedback and guidance and ensure alignment between marketing, sales, and partner teams.
Analytics and Optimization
- Track, measure, and analyze the performance of partner marketing activities to assess ROI and optimize future initiatives
- Maintain a detailed view of partner driven pipeline and revenue contribution leveraging our ThoughtSpot platform.
- Provide regular updates and insights to executive leadership on the effectiveness of joint GTM efforts.
What You Bring:
- 7+ years of experience in partner marketing, product and solution marketing. Product marketing skills essential
- Excellent product knowledge
- Strong vertical market knowledge
- A demonstrated focus on data-driven outcomes
- Outstanding communication skills – written and verbal
- Highly organized and detail-oriented
- Excellent project management skills
- Innovative mindset - eager to try new things
- Open to continuous feedback
- Thrives in a fast-paced environment with changing priorities
- Team player who is excited to work in collaborative environment
What makes ThoughtSpot a great place to work?
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
