What’s The Role?
ThoughtSpot is seeking a bold, strategic, and results-driven VP of Americas Marketing to lead our regional marketing efforts and drive pipeline, revenue, and customer expansion across North America. Reporting directly to the CMO, you’ll play a pivotal role in aligning field marketing with our global go-to-market vision and accelerating growth through creative, data-driven strategies.You’ll lead a high-performing regional team and partner closely with Sales, Growth Marketing, Comms, Customer Success, and Partners to design and execute impactful programs that move the needle.You’ll be responsible for driving the pipeline, have an eye for customer-centric storytelling, and bring the agility to adapt to market shifts.
What You’ll Do:
Regional Strategy & Execution
- Own and evolve the marketing strategy across the Americas region to drive pipeline, revenue, and customer growth.
- Oversee regional planning, campaign execution, budget management, and resource allocation — ensuring alignment with global GTM priorities.
- Tailor marketing playbooks for key segments in Americas (Enterprise, Commercial, Strategic) and sub-regions.
Pipeline Generation & Acceleration
- Partner with Global Growth Marketing and Sales to develop integrated campaign strategies that fill the funnel and accelerate deals.
- Oversee both inbound and outbound programs, with a strong emphasis on measurable outcomes.
- Champion a metrics-first mindset that ties marketing activity to revenue impact.
Account-Based Marketing (ABM)
- Lead and refine ABM efforts in collaboration with regional sales teams.
- Prioritize strategic accounts and craft high-impact, hyper-targeted marketing campaigns that convert.
Partner & Ecosystem Marketing
- Drive co-marketing initiatives with key partners across the Americas.
- Build scalable programs that leverage partner ecosystems to extend reach and influence pipeline creation.
Team Leadership & Development
- Lead, coach, and scale a high-performing regional team.
- Foster a culture of accountability, innovation, and continuous learning.
Analytics & Optimization
- In collaboration with Marketing and Sales Ops, leverage data to optimize performance and maximize ROI across channels and programs.
- Implement feedback loops to continuously improve strategy and execution.
Cross-Functional Collaboration
- Be a connective tissue between Field Marketing Growth Marketing, Sales, Product Marketing, and Partner teams.
- Ensure regional initiatives are fully integrated with global campaigns and company objectives.
What You Bring:
- 10+ years in B2B marketing, with at least 5 years in senior field/regional marketing leadership roles
- Proven success driving pipeline and revenue in the B2B SaaS or enterprise tech space
- Deep experience partnering with Sales and leading cross-functional go-to-market initiatives
- Track record of building and executing effective ABM and partner marketing programs
- Strong analytical skills — comfortable owning KPIs, dashboards, and campaign performance reviews
- Exceptional team leader — able to inspire, develop, and retain top marketing talent
- Clear communicator with executive presence and the ability to influence at all levels
- Bachelor’s degree required
#LI-JV2
What makes ThoughtSpot a great place to work?
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
