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Digital Marketing Manager

PerpayOnsite

About Us:


We believe everyone deserves a chance to improve their financial future. We’re dedicated to building simple and inclusive financial products that help our members create healthy habits and achieve economic stability.The Perpay team is a motivated group of creative problem solvers who love getting things done and making an impact. Located in Center City, Philadelphia, our one-of-a-kind space promotes a collaborative work environment, unites our team, and feels like a home away from home. 

Some things we’re excited about:


  • $500 million in spending power used by our members
  • Increasing members’ credit by 32 points (on average) within the first 3 months
  • Backed by First Round Capital and JP Morgan

Products we’ve built to make an impact:


  • Perpay Marketplace: Combines interest-free payments and modern e-commerce to reduce cost of ownership and promote healthy repayment behavior.
  • Perpay+: Leverages Marketplace repayment history to help members monitor and build credit with all 3 credit bureaus.
  • Perpay Credit Card: Expands access to the flexibility and benefits of a World Mastercard by removing common barriers like high security deposits and low approval odds.

About the Role:


We’re looking for a Digital Marketing Manager to expand our direct-to-consumer acquisition efforts. You’ll help optimize our existing paid campaigns on Google and Meta while taking the lead in launching new digital channels—including TikTok, Reddit, Snapchat, and others—to diversify and scale our marketing mix.This role is perfect for a creative, analytical marketer who thrives on building campaigns from the ground up and isn't afraid to test new platforms, formats, and audiences.Our greatest strength is our people and we’d love for you to be one of them!

Responsibilities:


  • Launch and manage paid campaigns on emerging platforms including TikTok, Reddit, Snapchat, and others
  • Develop and test channel-specific creative strategies
  • Identify new opportunities to drive customer acquisition at scale and within CAC targets
  • Optimize performance of existing campaigns on Google and Meta, with a focus on creative iteration, audience segmentation, and bidding strategy
  • Report on key metrics (CAC, ROAS, conversion rate, etc.) and generate insights to improve campaign effectiveness
  • Stay ahead of trends in digital media, consumer behavior, and platform changes

What You’ll Bring:


  • 3+ years of experience in digital marketing or growth marketing for a DTC brand, ideally in ecommerce or financial services
  • Hands-on experience launching and managing campaigns on at least one of: Meta, Google, TikTok, Reddit
  • Deep understanding of digital marketing KPIs, targeting strategies, and attribution frameworks
  • Experience managing budgets and scaling campaigns within defined acquisition goals
  • Familiarity with Google Ads and Meta Ads Manager
  • Strong communication and collaboration skills, especially when working across creative and analytics teams

Bonus:


  • Experience marketing to subprime or underserved audiences
  • Background in regulated industries (e.g., fintech, healthcare)
  • Familiarity with creative testing frameworks and DTC funnel optimization

Hey, we know not everybody checks all the boxes, so if you’re interested, please apply because you could be just what we’re looking for!

What We’ll Bring:


  • Competitive salary + company equity
  • 401k with company match
  • Medical / Dental / Vision insurance
  • Flexible Spending Account (FSA)
  • Team member discounts 
  • Relocation assistance
  • Pre-tax commuter benefit
  • Student loan repayment match
  • Gym subsidy with City Fitness
  • Cell phone plan
  • Paid parental leave
  • Unlimited PTO

Additional Perks:


  • Opportunity to gain experience at one of the fastest-growing financial startups in the country
  • Work on both e-commerce & fintech customer-facing products
  • Collaborate cross-functionally with product, design, marketing, operations, data teams, and more

This is not a remote opportunity; it is 100% onsite (#LI-Onsite) (#LI-TH1) (#LI-AK1)Perpay is proud to be an equal opportunity employer. We value diversity in all its forms and are committed to creating an inclusive environment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, sex (including pregnancy), marital status, political affiliation, age, veteran status, disability status or other non-merit factor. Please contact us at careers@perpay.com to request accommodation.

Life at Perpay

Nearly one in two households in the U.S. struggles to handle an unexpected expense of $400 or more. When it comes to managing household expenses, things like a broken appliance or a growing family can be financially burdensome. We're a collaborative team of creative problem-solvers on a mission to make life's purchases more accessible and affordable. Located in the heart of vibrant Philadelphia, we're building a FinTech-enabled e-commerce marketplace that combines quality brands with sensible financing to improve the lives of our neighbors and communities. We're hiring!
Thrive Here & What We Value1. Collaborative Work Environment2. Positive and Collaborative Work Culture3. Inclusive Environment4. Experience at Fastest-Growing Financial Startups5. Unlimited PTO6. Flexible Working Hours7. Gym Subsidy with City Fitness8. Opportunity for Career Growth and Development9. Crossfunctional Collaboration10. Innovative Office Space11. Competitive Salary & Equity12. Relocation Assistance13. Financial Tools for Better Future14. Paid Parental Leave
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