Job Functions1. Email Automation and CRM Specialist2. Lead Qualification3. Sales Development Representative (SDR)4. Customer Relationship Management (CRM) System Management5. Behavioral Triggers
Job Requirements1. Bachelor's Degree or Equivalent Experience2. 23 Years of Experience in Email Marketing for B2B Clients3. Proficient in Microsoft Office Suite and Google Suite4. Strong Comfort Level with CRM Software, Hubspot Preferred5. Ability to Share Case Studies or Examples of Successful B2B Email Campaigns
Skills1. Email Campaigns for B2B Clients2. Email Automation Marketing Systems3. CRM Software, Hubspot Preferred4. Microsoft Office Suite and Google Suite Proficient5. DataDriven Mindset to Analyze Results through A/B Testing and Optimize Emails6. Creative Thinker who Enjoys Leveraging Data Insights in DecisionMaking1. Strong Communication Skills2. Attention to Detail3. Time Management4. Adaptability5. Teamwork
First Media
is a Top 10 social media publishing & marketing company, at the intersection of content and commerce, and driving the shoppable content revolution. Based in Los Angeles, with over 200 employees, 180 million fans, and over 1.5 billion monthly views, we’re a powerhouse of creative strategy, production, omnichannel distribution, and data. We use a proprietary formula to drive real-world action across our brands, So Yummy, Blossom, Blusher, and BabyFirst.We are looking for anEmail Automation and CRM Specialist.
This role will connect marketing execution with sales development, managing everything from email segmentation to lead qualification.You will:
- Identify top prospective customers and build prospect lists.
- Develop and manage email workflows for different business lines.
- Create and improve lead scoring and automation in HubSpot.
- Monitor email engagement, including open rates, click rates, and response rates, and track lead progression.
- Work with the Senior Marketing Manager and Marketing Coordinator to develop email content ideas, using performance data to inform the messaging and layout.
- Analyze email performance to find ways to improve layout, call-to-action structure, send timing, and target audience.
- Set and regularly update benchmarks and key performance indicators (KPIs) for all email campaigns and workflows, to track success and make improvements over time.
- Manage Sales Development Representative (SDR) tasks, such as outbound prospecting, follow-up, and lead qualification.
- Keep the Customer Relationship Management (CRM) system and lead pipeline up to date with daily updates and automation.
- Create an easy reporting system and dashboard to track email and outbound performance.
- Ensure that the handoff process for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) is timely and accurate.
- Define and implement behavioral triggers in HubSpot (e.g., multiple page views, high engagement) to identify sales-ready leads and trigger internal alerts or workflows.
- Nurture/develop contacts with the goal of converting 2–3 contacts per month into qualified meetings, including inbound leads, former clients, and past prospects.Identify and activate behavioral triggers within HubSpot (e.g., numerous page views, significant engagement) to pinpoint sales-ready leads, initiating internal notifications or automated processes.
- Cultivate and advance relationships with contacts—including inbound leads, previous clients, and past prospects—aiming to convert 2–3 into qualified meetings monthly.
- Update and manage sales activities, opportunities, and account information in CRM/sales pipeline.
Requirements:
- Experience in helping with email campaigns for B2B clients
- Comfortable using email automation marketing systems
- Strong comfort level with CRM software, Hubspot preferred
- Ability to share case studies or examples of successful B2B email campaigns
- Proficient in Microsoft Office Suite and Google Suite
- A data-driven mindset to analyze results through A/B testing and optimize emails
- Creative thinker who enjoys leveraging data insights in decision-making
- Skilled at writing clear, friendly, and error-free copy
- Previous email marketing experience in e-commerce is a bonus
- Familiarity with Klaviyo and Shopify is also a plus
First Media offers competitive compensation and benefits, including a hybrid working environment, daily office lunches, company perks, and more.
Life at First Media
First Media is an industry-leading publisher providing content for the do-it-all millennial woman. Comprised of several multi-platform brands, First Media helps women live happier, more fulfilled lives.
Our brands - Blossom, So Yummy, Blusher and BabyFirst - have all established massive, incredibly loyal female audiences. By studying these audiences and how they react to the content the company produces, First Media can predict with 87 percent accuracy how well a video will perform before it is posted.
As a result, First Media regularly produces the most viewed and shared content in the world: Blossom and So Yummy are the #1 and #2 pages on Facebook in terms of views per post, and BabyFirst is viewed by 60 million U.S. TV homes.
Through these platforms, First Media is able to offer brand partners highly customized campaigns with unparalleled results.
To learn more about how First Media inspires women every day, visit www.first.media
Thrive Here & What We Value1. Competitive compensation and exceptional benefits | 2. Topshelf medical, dental, vision, unlimited PTO, 401K with match, and more. | 3. Equal Opportunity Employer | 4. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.</s> | 1. Innovative strategies | 2. Artistic production | 3. Omnichannel distribution | 4. Datadriven insights | 5. Shoppable content</s> | 1. Competitive salary that values your hard work | 2. Professional growth and a welcoming, supportive environment | 3. Hybrid working setup lets you enjoy the flexibility of choosing your work style | 4. Join a team of passionate professionals who love what they do, and enjoy a monthly budget for Cibus to make your days even better!</s> | 1. First Media provides competitive compensation and benefits, including topshelf health insurance packages (medical, dental, and vision insurance), unlimited PTO, 401K employer matching, and so much more. | 2. First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.</s> | 1. Competitive Compensation and Benefits | 2. Hybrid Working Environment | 3. Daily Office Lunches | 4. Company Perks</s>
