Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.
We are looking for a passionate email marketer that has a clear sense of brand strategy and technical chops for creating effective campaigns and automated flows to both enhance our customer experience as well as conversion rates.
Responsibilities
- Organize and plan the creation, design, and development of new email campaigns that effectively drive sales and customer retention
- Constantly build, scale, and purge email databases for future campaigns for list cleanliness
- Work with the marketing team to develop a sound, holistic marketing strategy that combines paid social and email
- Work alongside the customer service team to ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Analyze campaign results and report on sales revenue generated from email marketing efforts
Requirements
- 2+ years experience in email or lifecycle marketing at a consumer-facing brand, app, or agency
- Strong experience with Klaviyo required
- Has a strong opinion on design and work together with creative teams
- Excellent written communication and copywriting skills
- Data-driven mindset, able to perform analysis and audits
- Experience with SMS marketing a plus
- Must be able to work US hours
Culture
Great Brands Start With Great PeopleOur culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.Inputs Over OutputsWe value the effort and work that goes into achieving results rather than just the end result.
We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.Flat HierarchyOur company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company. Small Team, Big OpportunitiesAs a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace.
Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.
