At Verto, we’re passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.
We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.We’re not alone in realising the opportunity and need to solve for emerging markets.
We’re backed by world-class investors including Y-Combinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022.Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow, but we’re only just getting started.
About the Role
We are seeking a highly creative and experienced Content Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing content strategies that engage our target audience, drive brand awareness, and generate leads. The ideal candidate will have a strong background in B2B content marketing, preferably within the FinTech industry, with a proven track record of creating compelling content across various formats.
Responsibilities:
- Develop and execute a comprehensive content marketing strategy that aligns with our business goals and target audience.
- Create high-quality, engaging content, including blog posts, articles, white papers, e-books, case studies, infographics, videos, and emails.
- Manage the content creation process from ideation to publication, ensuring all content is on-brand, accurate, and optimized for SEO.
- Produce long-form gated content (e.g., white papers, e-books) to drive lead generation.
- Plan, create, and manage engaging e-newsletter campaigns.
- Oversee video production, including scripting, design and editing using software tools like veed.io, Canva and the Adobe suite.
- Assist the Senior Content and PR Lead maintain and manage the content calendar, ensuring timely delivery of content across all channels for go to market strategies in multiple regions.
- Manage and publish content across the website
- Analyze content performance using relevant metrics (e.g., website traffic, engagement, lead generation) and provide regular reports.
- Stay up-to-date with the latest content marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content aligns with overall business objectives.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or other equivalent experience.
- 3-4 years of experience in content marketing, with a focus on B2B, preferably in the FinTech industry.
- Proven ability to create high-quality, engaging content across various formats, including written, visual, and video.
- Strong writing, editing, and proofreading skills.
- Experience with video editing software and video production processes.
- Experience creating long-form gated content and e-newsletters.
- Proficiency in Contentful CMS.
- Experience with Hubspot CRM, including email marketing and lead nurturing.
- Solid understanding of SEO principles and best practices.
- Excellent project management and organizational skills.
- Strong analytical skills and the ability to measure content effectiveness.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Creativity and a passion for storytelling.
Preferred Qualifications:
- Experience with other marketing automation and CRM systems.
- Knowledge of the FinTech industry and its trends.
