Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. We are a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.
Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience.
Our team members operate with a high degree of empathy for our customers and each other.Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry.
Campaign and Growth Marketing Specialist
About the Role
Aisera is seeking a Campaign and Growth Marketing Specialist with a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will support our marketing team with setting up marketing automation, tracking campaigns and analytics, and optimizing our processes and workflows.
This position will report to the Director, Growth Marketing and Demand Generation, and will be responsible for ensuring processes and programs are being executed with attention to detail, lead goals are being met, and email best practices are being adhered to.
Responsibilities:
Marketing automation
- In Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting.
- Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel.
- Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking.
- Customize emails based on content needs and utilizing templates.
- QA, test, and troubleshoot all emails on browser and mobile.
Campaign Builds, Optimization and Performance
- Design and execute full-funnel growth marketing strategies
- Write clear, concise and engaging copy for ads, landing pages, and emails.
- Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts.
- Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies.
Data & Reporting
- Set up tracking, campaign tagging, and reporting between Marketo and Salesforce.
- Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts.
- Provide regular reporting on campaign effectiveness and recommend improvements.
- Ensure data flows correctly between systems to maintain accuracy and efficiency.
- Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management.
Qualifications:
- 5+ years experience in digital marketing for a B2B SaaS company.
- Experience with email marketing tactics and managing email marketing campaigns in Marketo. Experience in use of AI tools for email marketing and campaigns is a plus.
- Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices.
- Multi-Channel Campaign Management: Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels.
- Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations.
- Technically Advanced: You’re proficient in Marketo, and have a working knowledge of Salesforce.
- Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders.
- Strong quality control mindset.
- Ability to work independently, solve problems, and deliver fast, high-impact optimizations.
- Ability to set priorities and manage multiple deliverables.
- Flexibility and ability to work in a fast-paced and dynamic environment
Aisera is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.#LI-NV1At Aisera, we strive to design equitable and explainable compensation programs. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.Bay Area, CA$120,000 - $150,000USD
