Director, Demand Generation
Updated: Apr 2, 2025
LILT in the News
- We were named to The Software Report’s fifth annual list of Software Companies! Click here to learn more and see the full list.
- LILT listed on the Inc. 5000 List for the first time.
- Check out all our news on our website.
About Us
LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary.
Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.Lilt was recently named one of the Top 100 Software Companies! We’re honored to be recognized by
The Software Report as one of the most impactful software companies in the world, ranking #52 on their Top 100 list.
LILT is more than a translation solution—it’s a strategic multiplier for global growth, enabling enterprises to unlock new markets, accelerate go-to-market strategies, and deliver seamless multilingual experiences at scale.We empower enterprises to create, translate, and summarize content across text, video, and speech in over 100 languages—all seamlessly integrated with 100+ business systems.Lilt is proud to be trusted by brands like
Intel Corporation,
Canva, the
United States Department of Defense, the
United States Air Force,
ASICS, and hundreds of global Enterprises. LILT is backed by visionary investors including
Intel Capital,
Sequoia Capital, and
Redpoint.
The Marketing Team at LILT
LILT’s Marketing team promotes the story and impact of LILT globally. It serves as the face of LILT, reaching out to prospects, customers, and the community to help the world understand LILT products and services, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact.
Where You’ll Work
This position is based out of our San Francisco, CA office and will be expected to work in the office in a hybrid capacity.
What You’ll Do
Reporting to the SVP of Marketing, this high-impact, hands-on leadership role is responsible for owning and scaling our global demand generation engine. You’ll lead the strategy and execution of full-funnel marketing programs that drive predictable, scalable pipeline — partnering closely with sales, product marketing, and RevOps.You’ve done this before. You’ve taken a company from Series B or C to $100M+ in ARR, building high-performing demand engines using a mix of inbound, outbound, ABM, and lifecycle strategies.
You're data-driven, revenue-obsessed, and deeply fluent in HubSpot.
Key Responsibilities:
- Own the pipeline. Drive strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth.
- Lead the function. Build, mentor, and scale a high-performing demand generation team.
- Full-funnel ownership. Design and optimize the entire lead funnel — from top-of-funnel acquisition through MQL to SQL handoff — to drive conversion and velocity.
- Leverage HubSpot. Architect scalable campaigns, lead scoring, nurture flows, and attribution models using HubSpot as the backbone of your demand engine.
- Partner with Sales. Align tightly with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.
- Fuel growth. Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet ambitious growth targets.
- Use data to scale. Build a performance dashboard culture. Forecast, measure, and communicate program results, continuously optimizing for ROI and CAC efficiency.
- Collaborate cross-functionally. Work across product marketing, SDRs, sales ops, and product to build cohesive, conversion-optimized campaigns.
Skills and Experience:
- 8+ years in B2B SaaS demand generation, with at least 4+ years in a leadership role scaling global demand engines.
- Proven track record of driving pipeline and revenue in a high-growth SaaS company, ideally in a Series C+ stage.
- Deep experience with HubSpot (certifications a plus). You can build and scale marketing automation workflows, lead scoring models, and funnel reporting frameworks.
- Obsessed with the metrics that matter: pipeline contribution, funnel conversion, velocity, CAC, ROI, etc.
- Experience building lead engines that integrate inbound, outbound, ABM, and paid media — you know what works at different growth stages.
- Skilled in managing agencies, vendors, contractors, and internal teams to hit aggressive goals.
- Natural collaborator and communicator — comfortable presenting to executives, boards, and cross-functional stakeholders.
- Bonus: experience in the AI/ML or enterprise tech space.
Why Join Us
- You’ll be at the center of growth in one of the most exciting AI SaaS companies in the market.
- We’re backed by top VCs and on track for massive ARR growth.
- You’ll have real ownership, a collaborative executive team, and the resources to build something meaningful.
Our Story
Our founders, Spence and John met at Google working on Google Translate. As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap.
While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.
Benefits:
- Compensation: At market salary with the opportunity to earn on-target earnings (OTE), meaningful equity, 401(k) matching, and flexible time off plus company holidays
- Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, and more. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability
- Paid parental leave is provided after 6 months.
- Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle
Information collected and processed as part of your application process, including any job applications you choose to submit, is subject to LILT's Privacy Policy at https://lilt.com/legal/privacy. LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws.
We are committed to the principles of fair employment and the elimination of all discriminatory practices.
