What do we do?
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.
The Role:
As a Senior Paid Media Manager, you will play a critical role in improving the ROI and performance of our paid digital campaigns. You'll focus on optimizing campaigns that support our self-serve and sales initiatives. Using analytics and performance data, you'll ensure our digital campaigns drive demand, perform effectively, and contribute to revenue growth. As part of our global Demand Generation team, you'll work closely with product marketing, content, campaigns, and sales teams to enhance our paid media strategy through data-driven insights and campaign management.
What you'll do:
- Lead strategic planning, execution, and optimisation of paid media campaigns to drive brand awareness, demand generation, and customer acquisition.
- Develop comprehensive paid media plans aligned with business goals, marketing initiatives, and integrated campaigns.
- Collaborate with cross-functional teams—including Campaigns, Creative, Brand, Content, Sales, and Operations—to ensure message cohesion and funnel performance tracking.
- Support regional sales teams with campaign creation and optimisation. Align campaigns with performance targets to accelerate the sales pipeline and increase revenue. Monitor regional campaigns and provide data-driven recommendations for improvement.
- Analyse campaign effectiveness. Recommend budget reallocation to high-performing campaigns and channels while identifying areas for improvement.
- Identify opportunities in current paid channels and campaigns and develop action plans to enhance overall performance.
- Monitor key performance metrics (leads, MQLs, SQLs, signups, go-lives, pipeline, and revenue) and provide regular stakeholder reports with actionable insights.
- Stay current with industry trends, platform updates, and emerging technologies to maintain Paddle's leadership in paid media innovation.
- Partner with Product Marketing and Sales teams to conduct A/B tests, determining the most effective messaging, creative, and targeting strategies for each campaign.
We'd love to hear from you:
- You have proven success in scaling paid media channels, driving measurable growth and elevating demand generation, actively finding ways and making asks to senior leaders.
- You excel in fast-paced environments, ideally from a SaaS background, understanding the big picture while aligning paid media strategy with business objectives.
- You skillfully translate complex data into clear, actionable insights for stakeholders who aren't deeply familiar with paid media.
- You maintain a sharp focus on ROI, making data-driven decisions while ensuring precision in every campaign.
- You build cohesive campaigns by effectively bringing teams together.
- You stay current with digital marketing trends, paid media practices, and emerging technologies.
Skills:
- 6+ years managing B2B paid media campaigns
- Experience leading campaigns across Google Ads, LinkedIn, Facebook, Twitter, and programmatic display
- Track record managing $1M+ annual budgets efficiently
- Strong analytical skills and data-driven approach to campaign optimization
- Experience with ABM strategies: Proven track record of integrating paid media into account-based marketing to engage high-value accounts and deliver personalized campaigns.
- Familiarity with attribution models, lead scoring, and marketing funnel strategies.
- Strong communication skills
Everyone is welcome at Paddle
At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed.
We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Why you’ll love working at Paddle
We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are:
Paddle for others
Paddle together
Paddle simply
We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives. We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.
