Digital Marketing Specialist

TriMechKnoxville, Tennessee, United States | Marlborough | Massachusetts, United States | Glen Allen, Virginia, United States | Auburn, New Hampshire, United StatesHybrid, Onsite

PROFILE

The Digital Marketing Specialist is responsible for the management of multiple areas that impact all our products and services.Various tasks will fall under this role that include brand management, strategy, strategic overviews and summaries, content campaigns, management of marketing systems, improve the company's brand voice/identity, writing/proofreading copy, enhancing our digital footprint.

DUTIES & RESPONSIBILITIES

COMMUNICATION with all Marketing team members for deliverables to support sales team, OEMs, and website growth.
Work to DEVELOP AND EXECUTE STRATEGIC MARKETING AND COMMUNICATION PLANS and content to build an engaged and targeted audience, increase conversions and drive economic behaviors for product/solutions lines supporting sales efforts. To include working with other team members on: strategy, tactics, lead gen goals, industry focus, measurement, success and cross branding within Blog Posts, Case Studies, Corporate Newsletter, Internal Communication, Videos, Social Media, Vendor Promos, Product Launches, Marketing Collateral, Industry-Specific Landing Pages and Whitepaper/Tech Tips.
Perform a THOROUGH ASSESSMENT OF EXISTING PROCESSES AND TOOLS; develop comprehensive plans to better align processes and tools with brand and market position.
LEAD GENERATION AND REPORTING that includes strategy, performance, lead source, future growth – All aspects of lead generation for the product/solution lines based off content creation, lead gen tools such as ZoomInfo.
HELP WITH THE CREATION OF MARKETING PLAN for product and solution lines supporting sales efforts including strategy, tactics, lead gen goals, industry focus, measurement, success, and cross branding.
WORK WITH SEO/PPC LEAD on new PPC campaigns to promote products/solutions for TriMech.
HELP DEVELOP AND MANAGE client nurturing campaigns, workflows, strategy for vertical development, video, and all digital strategy.
CONTRIBUTE TO WEBSITE with new content, goal-based architecture and visitor experiences, integrated SEO content, Ecomm content updates and enhanced functionalities.
Provide support with WEBSITE/ECOMM CONTENT UPDATES AND ENHANCEMENTS

SKILLS & REQUIREMENTS

Bachelor’s degree in marketing /communications / media, with 1-3 years of related work experience.
Ability to conduct research, gather and analyze data, understand business requirements, and make recommendations.
Demonstrate understanding of web technologies, content management platforms, digital marketing tools, website analytic platforms and social media.
Proven experience concepting and measuring successful content marketing campaigns from end to end with multi-touch attribution tactics including website, email marketing/drip campaigns, blogs, news articles, service descriptions, case studies, white papers, press releases, landing pages, promotional collateral for events.
Ability to work in teams across all levels of the organization.
Excellent written and verbal communication skills, samples will be requested.
Ability to think strategically and drive solid results to grow the business.
Assist with special projects as required and demonstrate a sense of urgency and cooperation within/outside his/her own department.
Some travel required (US/Canada only).

Life at TriMech

Thrive Here & What We ValueExtensive use of Oracle NetSuite and the SOLIDWORKS VRCLimited travel only required for visiting clients on occasion to provide additional or escalated on-site support</s> | TriMech Enterprise Solutions team enables innovation by applying technology to streamline business processes, reduce costs, and improve efficiencies throughout the product life cycle. | The company's unique "Digital to Physical" product portfolio includes CAD, CAE, PLM, MFG, and business analytics solutions that help clients reduce costs and cycle times throughout product planning, development, manufacturing, and after-market service. | The Senior Applications Solution Architect for PLM supports the TriMech Enterprise Solutions team and sales staff to perform consulting services and presales/post sales activities. | The role leverages knowledge and technical expertise within the Global TriMech PLM team, our software partners, and industry best practices to perform consulting, software demonstrations, training, and technical support for TriMech's clients. | The company values proactive learning and continual development of advanced 3DEXPERIENCE and PLM skills with their software solutions to better provide services to their clients.</s> | Consistent track record of successful business to business software or professional services sales | Ability to travel within assigned region | Weekly in-person meeting required</s> | Highly Organized and Self-Motivated | Ability to Prioritize, Meet Deadlines, and Manage Changing Priorities | Desire to Take Charge and Innovate</s> | 1. Emphasis on developing and maintaining client relationships | 2. Focus on sales activities with existing customers and net new business | 3. Importance of identifying key business issues of accounts | 4. Value placed on presenting strong business solutions to prospects and customers | 5. Encouragement of team collaboration and innovation.</s> | 1. Digital to Physical Product Portfolio | 2. Streamlining Business Processes | 3. Reducing Costs and Improving Efficiencies | 4. Enabling Innovation</s> | 1. Collaborative work environment | 2. Emphasis on customer satisfaction and profitability | 3. Ongoing learning and development opportunities</s> | 1. Highly Organized and SelfMotivated with the Ability to Prioritize, Meet Deadlines, and Manage Changing Priorities | 2. Excellent Communication and Reporting Skills | 3. Strong Planning, ProblemSolving, and Decision-Making Skills | 4. Outstanding Leadership Skills and Ability to Delegate Duties Effectively</s> | Sense of urgency in addressing client issues | Tactful communication | Critical thinking</s> | 15. Utilizing expertise in SOLIDWORKS data management software to help customers achieve enhanced document control and streamline internal and external processes. | 16. Offering services to help customers transition from no data management to a fully customized solution, including training. | 17. Providing services that focus on growing or improving a customer’s existing Data Management systems.</s> | Collaborative Environment | Continuous Learning and Development Opportunities | Supportive Team Members</s> | 1. Growing Team | 2. Strong Interaction with Customers and Vendors | 3. Key Position within Finance team.</s> | 1. Focus on Lead Generation and Reporting | 2. Cross Branding within Various Platforms | 3. Thorough Assessment of Existing Processes and Tools | 4. Sense of Urgency and Cooperation</s> | 1. Growing Team Environment | 2. Strong Customer and Vendor Interaction | 3. Liaison Between Finance and Other Business Units for Dayto-Day Operational Issues | 4. Preparation and Review of Monthly Finance Team Reports</s> | Passionate and fast-paced work environment | Willingness to learn new machines, processes, materials, & approaches | Proactive problem-solving approach | Top-notch customer service</s> | 1. SelfStarter | 2. Effective Prospector for New Business and Growth of Existing Client Relationships | 3. Strong Communication Skills to Articulate TriMech Enterprise Solutions' Value Proposition and Proven Bestin-Class Approach | 4. Ability to Work Closely with Technical Services Organization to Recognize How Clients Can Benefit from Implementing Our Solutions | 5. Effective Campaign Execution Using Multiple Sales Channels | 6. Ability to Remain Organized and Maintain CRM Hygiene | 7. Understanding of Activities Required in Selling Technical Solutions to Solve HighLevel Business Problems (ROI, POC, CJ) | 8. Ambassador of the TriMech Way and Company Culture</s> | Client Satisfaction | Improving Renewal Rates</s> | 1. Innovative and ‘make it happen’ attitude | 2. Appreciation for meeting aggressive sales goals | 3. Experience with a CRM system, preferably Salesforce | 4. Proficient in MS Office Products</s> | 1. Focus on developing and maintaining client relationships | 2. Emphasis on planning and carrying out successful sales activities | 3. Importance of identifying key business issues of prospects and demonstrating capabilities to potential customers | 4. Value placed on responding to sales enquiries and following up with prospects | 5. Strong emphasis on maintaining forecasts, account management documentation, activity reports, and a working business plan for assigned territory.</s> | Results-Driven | Highly Motivated | Proactive Attitude | Goal-Oriented | Adaptable to a Fast-Paced Environment</s> | 1. Collaborative Environment | 2. Emphasis on Innovation and Creativity | 3. Focus on Continuous Improvement and Learning | 4. Strong Customer Service Orientation | 5. Encouragement of Professional Development</s>

Digital Marketing Specialist

PROFILE

DUTIES & RESPONSIBILITIES

SKILLS & REQUIREMENTS

Life at TriMech

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