PROFILE
The Digital Marketing Specialist is responsible for the management of multiple areas that impact all our products and services.Various tasks will fall under this role that include brand management, strategy, strategic overviews and summaries, content campaigns, management of marketing systems, improve the company's brand voice/identity, writing/proofreading copy, enhancing our digital footprint.
DUTIES & RESPONSIBILITIES
- COMMUNICATION with all Marketing team members for deliverables to support sales team, OEMs, and website growth.
- Work to DEVELOP AND EXECUTE STRATEGIC MARKETING AND COMMUNICATION PLANS and content to build an engaged and targeted audience, increase conversions and drive economic behaviors for product/solutions lines supporting sales efforts. To include working with other team members on: strategy, tactics, lead gen goals, industry focus, measurement, success and cross branding within Blog Posts, Case Studies, Corporate Newsletter, Internal Communication, Videos, Social Media, Vendor Promos, Product Launches, Marketing Collateral, Industry-Specific Landing Pages and Whitepaper/Tech Tips.
- Perform a THOROUGH ASSESSMENT OF EXISTING PROCESSES AND TOOLS; develop comprehensive plans to better align processes and tools with brand and market position.
- LEAD GENERATION AND REPORTING that includes strategy, performance, lead source, future growth – All aspects of lead generation for the product/solution lines based off content creation, lead gen tools such as ZoomInfo.
- HELP WITH THE CREATION OF MARKETING PLAN for product and solution lines supporting sales efforts including strategy, tactics, lead gen goals, industry focus, measurement, success, and cross branding.
- WORK WITH SEO/PPC LEAD on new PPC campaigns to promote products/solutions for TriMech.
- HELP DEVELOP AND MANAGE client nurturing campaigns, workflows, strategy for vertical development, video, and all digital strategy.
- CONTRIBUTE TO WEBSITE with new content, goal-based architecture and visitor experiences, integrated SEO content, Ecomm content updates and enhanced functionalities.
- Provide support with WEBSITE/ECOMM CONTENT UPDATES AND ENHANCEMENTS
SKILLS & REQUIREMENTS
- Bachelor’s degree in marketing /communications / media, with 1-3 years of related work experience.
- Ability to conduct research, gather and analyze data, understand business requirements, and make recommendations.
- Demonstrate understanding of web technologies, content management platforms, digital marketing tools, website analytic platforms and social media.
- Proven experience concepting and measuring successful content marketing campaigns from end to end with multi-touch attribution tactics including website, email marketing/drip campaigns, blogs, news articles, service descriptions, case studies, white papers, press releases, landing pages, promotional collateral for events.
- Ability to work in teams across all levels of the organization.
- Excellent written and verbal communication skills, samples will be requested.
- Ability to think strategically and drive solid results to grow the business.
- Assist with special projects as required and demonstrate a sense of urgency and cooperation within/outside his/her own department.
- Some travel required (US/Canada only).
