Vidmob is the creative data company.
Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
We are seeking an experienced Creative Director, Brand Marketing to join our team and lead creative and strategic brand initiatives that elevate Vidmob's market presence and drive business growth. In this role, you will be responsible for managing creative direction, external production partners and partner with the Head of Marketing to develop and execute comprehensive brand strategies that resonate with our target audiences and differentiate us in the marketplace. The ideal candidate will combine creative thinking with data-driven decision-making to shape and evolve the Vidmob brand.
Responsibilities:
- Develop and implement integrated brand marketing strategies that align with company objectives and drive measurable results
- Lead the evolution and implementation of Vidmob's brand identity, messaging, and positioning across all channels and touch points
- Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure brand consistency and effectiveness in core marketing and sales content
- Create compelling marketing campaigns that increase brand awareness, consideration, and preference
- Analyze market trends, competitor activities, and customer insights to inform brand strategy
- Manage relationships with external agencies and vendors to produce high-quality creative assets
- Track and measure brand performance using relevant KPIs, providing regular reports and recommendations
- Serve as a brand guardian, ensuring consistent application of brand guidelines across critical company touch points (owned and social media, key marketing materials) and milestones (key company meetings)
- Ensure creative quality and consistency across company materials inclusive of website, key internal and external marketing materials
Qualifications:
- 6-8 years of brand marketing experience, preferably in B2B SaaS, AdTech, or related industries
- Proven track record of developing and executing successful brand strategies and campaigns
- Experience managing and evolving brand identity, positioning, and messaging
- Strong understanding of digital marketing channels and how they contribute to brand building
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Exceptional communication and storytelling abilities, both written and verbal
- Data-driven approach to measuring brand impact and marketing effectiveness
- Collaborative mindset with the ability to work cross-functionally and influence without authority
- Bachelor's degree in Marketing, Communications, Business, or a related field
Compensation: $120,000-$140,000Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.comCompensation Range: $120K - $140K
