Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology,
Companion. Your Role:As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. Your day to day will be a mix of: -Using your expert, up-to-date grasp of Amazon marketing strategies & best practices to manage campaigns from concept to execution to analysis. -Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities. -Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals. -Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and/or other retail marketplaces. -Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals. -Work with the Blue Wheel Marketing team to create case studies.
Knowledge & Experience Requirements:
-2-3 years experience directly building, optimizing, managing and reporting out on -Amazon and DSP platforms advertising strategies. -Proficient in developing advertising strategy and recommendations for Amazon advertising. -Experience with leveraging AMC reports to support performance insights and AMC -Custom audiences to improve targeting and overall performance. -Proficient in marketing funnel and how to develop strategy to support the brand goals -Understanding greater business objectives and how omnichannel strategy can support overall business goals. Preferred but not required: -Experience pulling AMC reports and developing AMC audience strategies -Experience on additional retailer platforms i.e. Criteo, Wayfair, The Trade Desk, Walmart etc. -Experience with non-endemic media management and strategy from Amazon DSP Responsibilities Include:-Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals. -Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals. -Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations -Build out and update reporting to track client goals -Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch -QA Campaign structure and set up before launch All creatives are approved Budgets set properly with proper flight dates -Ongoing performance and budget tracking Bi-weekly Optimizations & reporting -Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces. -Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities. -Keep up to date on Retailer Marketplace product updates and trends in the industry and share with wider team. Apply for this job
