Description
Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we are advancing programs in Endocrinology, Rare Disease, and Oncology.Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark.
We offer a dynamic workplace for employees to grow and develop their skills.
Job Overview:
We have a dynamic opportunity for an Associate Director, Global Strategic Marketing, who will be responsible for supporting the development and execution of global marketing strategies and tactics that drive brand awareness, customer engagement, and revenue growth across multiple regions in preparation for the anticipated launch of an investigational treatment. The role requires the ability to work in a fast-paced and exciting environment and the ability to flex between strategic and tactical thinking.
Strong leadership, project management, and communication skills required to identify opportunities, and optimize product performance across various stages of launch and throughout the drug lifecycle.This role will report to the Director, Global Strategic Marketing. This individual is responsible for managing external vendors and working with internal stakeholders to ensure timely and collaborative global initiatives for local adaptation and execution. They will work closely across all commercial functions to ensure alignment and transparency.This role will be based out of Princeton, NJ, with opportunity to work hybrid remotely.
Key Responsibilities:
- Develop and implement global unbranded and branded campaigns in alignment with global brand strategies and critical success factors.
- Lead development of key global digital assets with cross-functional and regional collaboration
- Oversee the execution of key global marketing tactics in rare disease to local markets and provide insightful recommendations for the brand.
- Lead Medical, Regulatory, and Legal Review of global campaign, messaging, and brand book with a high level of collaboration.
- Manage relationships, budgets, and project plans with external agencies to ensure high-quality deliverables and cost efficiency.
- Manage the global marketing product budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with cross-functional teams, including clinical development, local leadership, and regional marketing teams, to ensure cohesive and effective marketing campaigns and unified brand voice.
- Stay up to date with the latest marketing trends, technologies, and best practices to drive continuous improvement.
- Provide strategic input for primary and secondary research projects and actions driven from outputs.
- Monitor the competitive landscape, identify opportunities, and provide business updates and tactical recommendations to the commercial organization.
- Analyze and interpret research data to provide actionable insights to inform product development, marketing strategies, and portfolio management.
- Play a pivotal role in the successful launch of a product in growth disorders globally in collaboration with global and local brand teams.
Qualifications:
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Excellent communication and presentation skills and the ability to effectively interact with multiple audiences externally and internally.
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong understanding of healthcare market dynamics and the ability to identify market trends that impact business goals.
- A confident self-starter, who can work independently and creatively but also be a team player.
- Strong understanding of global markets and cultural nuances.
- Ability to thrive in a fast-paced, dynamic environment.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years' experience in pharmaceutical marketing, with brand management experience, preferably in a global role.
- Rare disease experience required.
- Ability to prioritize high-volume workload based on challenges and business needs, thrive in a fast-paced environment, lead through ambiguity, and manage multiple projects simultaneously with a sense of urgency and efficiency.
- Experience leading projects with cross-functional partners and facilitating consensus-building.
- Excellent project management and follow-up skills in cross-functional environments with the ability to organize and complete multiple projects efficiently and on time, set priorities, create logical work plans, and communicate progress.
- Proficiency in core principles of brand management, including brand positioning, value proposition, segmentation, messaging, and investment optimization.
- Demonstrated ability to influence without authority across diverse teams.
- Willingness to travel internationally as needed throughout the year.
Benefits
- 401(k) plan with company match
- Medical, dental, and vision plans
- Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
- Company-provided short and long-term disability benefits
- Unique offerings of Pet Insurance and Legal Insurance
- Employee Assistance Program
- Employee Discounts
- Professional Development
- Health Saving Account (HSA)
- Flexible Spending Accounts
- Various incentive compensation plans
- Accident, Critical Illness, and Hospital Indemnity Insurance
- Mental Health resources
- Paid leave benefits for new parents
