Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion.
Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About the Role
We’re looking for a strategic, results-driven Affiliate Marketing Lead to own and scale Apollo’s Affiliate Program into a major growth channel. In this role, you will lead the end-to-end strategy, execution, and optimization of the affiliate program, with a focus on unlocking new revenue through partner expansion and vertical diversification. You’ll manage a high-performing affiliate specialist, test into new markets and partner segments, and accelerate growth with Apollo’s most impactful affiliates.This is a high-impact, high-ownership opportunity for someone excited to build and grow a top-tier affiliate program in a product-led growth environment.
You’ll work cross-functionally with growth, product, marketing, and operations to scale Apollo’s reach and influence through innovative, data-backed partnerships.
Key Responsibilities
- Lead and scale Apollo’s Affiliate Program—owning the strategy, roadmap, and execution plan to grow it into a top-performing acquisition channel.
- Test into new affiliate verticals and opportunities, identifying untapped audiences, categories, and platforms that align with Apollo’s customer profile and growth strategy.
- Accelerate performance with existing partners through enablement, ongoing optimization, and performance-based incentives.
- Manage and mentor a dedicated team member, supporting their growth and ensuring consistent execution across the program.
- Identify and recruit high-potential affiliate partners, including influencers, media publishers, B2B SaaS communities, and review sites.
- Design and execute campaigns, promotions, and creative initiatives that drive affiliate engagement, conversion, and retention.
- Monitor and analyze performance KPIs regularly—using data to inform decisions, optimize initiatives, and iterate on strategy.
- Collaborate with internal stakeholders in growth, product, content, and lifecycle marketing to maximize partner performance and alignment with broader marketing efforts.
- Leverage PartnerStack to manage workflows, track partner activity, and scale operations.
- Maintain best practices in compliance, tracking, attribution, and communication to uphold the integrity and trust of Apollo’s affiliate program.
Qualifications:
- 4–6 years of experience in affiliate marketing, partner management, or performance marketing.
- Demonstrated success in owning and growing affiliate programs, with measurable revenue results.
- Experience testing and scaling new partner verticals and emerging affiliate channels.
- Strong performance and analytical mindset—you make decisions based on metrics, and you’re comfortable navigating data to find insights.
- Proven ability to build and manage relationships with external partners and internal stakeholders.
- Experience working with PRM tools, direct experience with PartnerStack is a strong plus.
- Comfortable operating with autonomy in a high-growth, fast-paced startup environment.
- You’ve managed at least one direct report and are excited to coach and lead.
*Must be a resident of the United States
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
