400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
This is an exciting period of growth for Flo. If you love designing user-centred content that promotes growth, we want to hear from you! You'll play an essential role in developing features, and contribute to a roadmap of exciting projects in 2025.We need someone who sees the product through our users’ eyes, manages business needs, and champions the importance of Content Design as an essential part of a product team. You bring creativity and clarity to every touchpoint, making complex concepts simple, human, and engaging.
Your Experience
Must have:
- Proven experience in prototyping new products, designing end-to-end experiences, and creating impactful micro-copy for optimisations and experiments.
- Strong ability to devise design solutions, create processes, and manage deliverables while balancing business needs, user needs, and design best practices.
- A track record of collaborating in multidisciplinary teams and building strong stakeholder relationships.
- Experience with iterative design processes and experimenting to optimise user journeys.
- Expertise using both quantitative and qualitative data to inform content design decisions.
- Confidence in facilitating workshops, critiques, and content reviews to ensure high-quality work while helping others improve their content design.
- Highly organised and able to effectively prioritise your own content deliverables with your team.
- Excellent communication skills with the ability to influence stakeholders at all levels, including designers, product managers, and leadership. Skilled in explaining design hypotheses, processes, and rationale.
- Continuously seeks opportunities to improve user experience, workflows, and processes.
- Experience designing for mobile apps and working on regulated topics, like health or finance.
- Proficiency in industry-standard design tools (Figma, Miro) and a strong understanding of design systems and workflows.
- Ability to thrive in a fast-paced, growth-focused environment with varied challenges.
What you'll be doing
You'll be responsible for:
- Create clear, concise, and compelling content for Flo’s in-app core experience.
- Help define the proposition for new features, shape narratives, and collaborate with other disciplines on features that span different teams and product streams.
- Collaborate with Product Designers, UX Researchers, Data Analysts, and Product Managers to define and design new experiences within our app.
- Partner with Conversation Designers, Editorial, and Marketing teams to deliver impactful and consistent content across the user experience.
- Work with our Medical, Science, and Legal teams to ensure that content meets industry and regulatory standards.
- Work closely with our Localisation team to maintain consistency across different markets.
- Facilitate workshops, crits, and reviews.
- Take a data-driven approach to content design decisions, leveraging internal tools and insights to drive content quality and meet success metrics
- Proactively identify areas to enhance user experiences, collaborating across disciplines to find solutions.
- Advocate for Content Design both within your team and in the broader community.
- Promote human-centred design, readability, accessibility, and inclusivity.
- Support other Content Designers by sharing best practices and collaborating.
#LI-CC1Salary Range - per year£68,000 - £72,000GBP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
