We’re looking for a Founding GTM Engineer to join our team and build the connective tissue of our go-to-market engine. This is a high-leverage, builder-first role at the intersection of sales, marketing, and operations—designed for someone who thrives on untangling complexity and turning it into seamless automation and scale.
As the GTM Engineer, you will be responsible for integrating, automating, and managing our GTM tools and workflows. From Salesforce to lead scoring, from lifecycle automation to AI-powered workflows—you’ll architect the systems that power our growth.This role is foundational to scaling our GTM motion and will work directly with leadership across Sales, Marketing, Product, and Ops.
Who we are:
Traba’s mission is revolutionize the supply-chain space starting with their biggest issue. We're rebuilding the broken staffing model from the ground up—creating a marketplace that connects light industrial businesses with dependable, flexible talent. Our tech-first approach enables businesses to scale smarter and gives workers meaningful, flexible job opportunities.We’re backed by top-tier investors including Founders Fund, Khosla Ventures, and General Catalyst, and we're just getting started.
Why This Role Rocks
- 🛠 Foundational Impact: You'll be the first GTM Engineer at Traba—defining how we build, automate, and scale our revenue engine.
- 🚀 High Visibility: You'll work directly with cross-functional leadership and influence revenue strategy.
- 💡 Innovative Playground: You'll experiment with AI, integrations, and data flows that make Traba a more intelligent GTM organization.
- 🔗 Cross-Functional Leverage: Be the connector between Sales, Marketing, Product, and Ops.
- 🌱 Room to Grow: As our team grows, you’ll have the opportunity to lead, scale, and shape the GTM Systems org.
What You'll Own
- GTM Systems Architecture: Own and integrate our core GTM stack—Salesforce, marketing automation, lead routing, enrichment, and analytics tools.
- Workflow Automation: Build and maintain scalable workflows that improve productivity, eliminate inefficiencies, and drive revenue outcomes.
- Salesforce Admin + Automation: Administer and optimize Salesforce with flows, automations, reporting, and data governance.
- AI Enablement: Identify and implement AI-based solutions to improve lead scoring, routing, personalized messaging, and rep productivity.
- End-to-End Data Flow: Ensure clean, actionable data across the funnel by architecting integrations that unify customer data and improve decision-making.
- Reporting & Dashboards: Partner with GTM leaders to build dashboards and surface insights that drive strategy and action.
- Tool Stewardship: Vet, manage, and document tool usage across the GTM stack. You’re the go-to expert for operational excellence.
Who You Are
- 6+ years of experience operating in a GTM function
- 3+ years of Salesforce administration experience, including building flows, custom objects, validation rules, and automation.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Customer.io)
- Systems thinker: You understand how tools, data, and workflows intersect and can design elegant systems that scale.
- Operator’s mindset: You’re obsessed with efficiency, root-cause problem solving, and driving measurable outcomes.
- Builder by nature: You can architect from scratch, not just maintain. You’re excited to create order out of ambiguity.
- Technically curious: Comfortable with HTML/CSS, GTM, and willing to dive deeper into technical topics like APIs, Zapier, or Segment.
- Collaborative partner: You work cross-functionally with Sales, Marketing, Product, and external vendors to drive results.
- Data-driven: You ask the right questions and seek insights to inform prioritization and optimization.
Bonus Points
- Familiarity with product-led growth tooling and customer lifecycle automations
- Previous experience in a fast-paced startup or founding role within RevOps or GTM Engineering
Benefits & Perks
- 📈 Start-up equity
- 💰 Competitive salary
- 🩺 100% paid health, dental & vision coverage
- 🍽️ Dinner via DoorDash + free DashPass (and stocked kitchen for NYC team)
- 🚍 Commuter benefits
- 🏋🏽♂️ Gympass membership
- 🌴 Flexible PTO
- ✚ Additional: One Medical membership, HSA via Optum, Talkspace, Teledoc Health, HealthAdvocate
If you’re ready to build the systems that power go-to-market growth, and want to join a mission-driven team that’s reshaping how people work—
we’d love to hear from you.
Salary Range Details:
The total compensation (cash + equity) range for this role is $100,000 - $200,000 based on market data and the scope of responsibilities. For exceptionally qualified candidates, we’re open to adjusting compensation accordingly. We offer a highly competitive equity package designed to ensure you share meaningfully in the long-term success and upside of the business.
Equal Opportunity Employer
Traba is dedicated to promoting Equal Opportunity employment practices. We evaluate all applicants without discrimination based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other characteristics that are legally protected by local, state, or federal regulations. We encourage applicants from a variety of backgrounds, experiences, and skill sets.
Our Values
- Dream Big - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don’t sacrifice long-term value for short-term results.
- Olympian’s Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.
- Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.
- Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve these often overlooked communities’ problems.
What is light industrial labor?
Light industrial flexible staffing is a $50B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.
