Mindgrub Technologies is an award-winning digital agency whose mission is to create software that people want to use, software that makes lives better, jobs easier, and helps businesses thrive.
We leverage a deep understanding of technology and growth strategy to create award-winning, multi-channel digital solutions for enterprise clients, emphasizing energy and utilities, professional services, government, education, health and wellness, and consumer product industries.
Position Overview
Mindgrub is seeking a Social Media Specialist to execute our social media strategy, develop engaging content, manage our video series, and assist with paid social initiatives. This role is ideal for a creative, detail-oriented, and data-driven individual passionate about storytelling, community engagement, and building brand awareness. While our agency manages paid social, you will be involved in the process and gain hands-on experience to eventually take on more responsibilities in this area.The role is a hybrid position, requiring 2-3 days per week in our Baltimore office.
Responsibilities
Social Media Strategy & Execution
- Manage and execute the company’s social media strategy across platforms (e.g. LinkedIn, Instagram, Facebook, X, YouTube).
- Develop and schedule content that aligns with brand voice, business goals, and industry trends.
- Implement strategies to increase the company’s social media presence, following, engagement, website traffic, and conversions.
- Benchmark and analyze the effectiveness of social media activity beyond just “likes.”
- Engage with our community by responding to comments, messages, and mentions in a timely and thoughtful manner.
- Monitor social trends and proactively suggest new tactics to drive engagement and reach.
Content Creation & Management
- Create and curate engaging content, including graphics, social copy, and interactive media.
- Manage the production and publishing of our video series, ensuring high-quality and compelling storytelling.
- Work closely with the design and content teams to develop eye-catching social graphics and multimedia assets.
- Optimize content for each platform and stay up-to-date with best practices for social media algorithms.
Paid Social Support & Digital Engagement
- Collaborate with the marketing team and agency to support paid social initiatives.
- Assist in monitoring ad performance and learning the fundamentals of paid social media marketing.
- Contribute to ad creative development and campaign performance insights.
- Ensure social media efforts align with website content and lead-generation strategies.
- Assist with landing page creation and optimization to support campaign goals.
Analytics & Performance Tracking
- Track and analyze social media performance using analytics tools to determine long-term strategy and needs.
- Report on key metrics, including follower growth, engagement rates, and content performance.
- Use insights to refine strategies and improve campaign effectiveness.
Requirements
- BS/BA in Marketing or demonstrated experience working across multiple stages of the digital customer journey.
- 3+ years of experience in social media marketing, content creation, or a related role.
- Strong understanding of social media platforms, trends, and online culture with confidence in executing campaigns.
- Experience with social media management and analytics tools (e.g., HubSpot, Later, Google Analytics).
- Exceptional communication and storytelling skills, with the ability to create compelling written and visual content (graphic design or video editing skills a plus).
- Bonus: Experience with website content management or landing page creation.
Compensation
- $65,000 - $75,000 USD
- Compensation will be determined based on a variety of factors including skills, education, certifications, and overall experience for this role.
The Perks of Being a Full Time Mindgrubber
- Work remotely or in the office - your choice!
- Excellent benefits package that includes medical, dental, vision, and 401(k)
- Paid Time Off available when you start
- Free access to Premium Calm app subscription
- Annual training budget dedicated to your professional development
- A variety of fun Mindgrub hosted events and Committees to join (e.g. Adventure Club, Fun Committee, DEI Committee, Mindgrub Meet Ups and more)
Inclusivity without exception | At Mindgrub we value and encourage mutual respect and acceptance. We know we all have something to contribute. We work every day to ensure all are welcome, and that we treat all people with fairness and dignity.No phone calls or recruiters, please.#LI-Remote
