Criteria drives talent success for over 4,500 organizations around the world. Through innovative assessments, video interviewing, and talent management tools, we help companies build more engaged workforces, improve retention, generate more revenue, and increase productivity.
We've been featured on the Inc. 5000’s list of fastest-growing private companies in the U.S. for the last seven years and have been recognized as a Best Place to Work by Inc. and Built in LA. Most importantly, people are at the heart of everything we do. Our mission is to help companies and job candidates connect to do fulfilling, meaningful work together.Position Summary:The Sales Development Representative (SDR) is a dynamic role focused on generating qualified pipeline and revenue to drive Criteria’s Enterprise sales goals.
The SDR will leverage ABM strategies and tactics to target high-value accounts and contacts through account qualification criteria and profiling characteristics of buying committees and influencers. They will engage in proactive outreach to potential customers through phone, email, and digital channels while ensuring a seamless handoff of qualified leads to Enterprise Sales Executives. Additionally, the SDR will qualify inbound leads from various sources, including the website, inbound calls and email.Key Responsibilities:
- Conducting strategic account research to identify key decision-makers and business challenges.
- Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives.
- Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges.
- Achieving key performance indicators related to outbound activity and SQL generation.
- Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams.
- Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition.
- Following established lead management protocols and engaging in continuous learning.
- Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives.
Required Knowledge/Skills/Abilities:
- Proven ability to engage and qualify prospects, effectively communicating Criteria’s unique value proposition.
- Proficiency in persuasive written and verbal communication.
- Familiarity with SDR tools such as ZoomInfo, Chili Piper, LinkedIn Sales Navigator, Drift, and Salesforce.
- Competence in developing outreach cadences and email templates.
- Understanding of prospect profiles and personas.
- Strong collaboration and teamwork capabilities.
- Insight into industry trends, technologies and competitive landscape.
