About Calm
Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices – to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes.
Named a TIME100 Most Influential Company, Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.
What We Do
As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas.
At this time, only candidates in these locations will be considered.
What You’ll Do
The Sr. Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by leading our Paid Search, ASA and Google UAC channels. You are a self-driven channel expert who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels for a DTC business. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions.
You have direct experience in paid channel ownership, driving campaign strategies and optimization that drive performance outcomes. You’re both technical and creative, and will be a strong partner to internal media buyers, marketing ops, creative, brand marketing, and data teams to consistently evolve and improve our channel strategies. In this role you will:
- Have a deep expertise in paid search, a strategic mindset, and a passion for optimization to drive performance targets
- Own the Paid Search, ASA and Google UAC channels for the DTC business. You will take on everything from channel strategies and roadmapping down to execution of the campaigns and weekly optimization
- Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
- Implement automation to improve bidding strategies, budget pacing, and performance tracking
- Drive A/B testing and experimentation to continuously refine ad creative, audience targeting, and bid strategies
- Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance
- Own and manage the channels budget and performance targets, ensuring cost efficiency and strong return on investment (ROI)
- Regularly analyze performance metrics, identifying optimization opportunities
- Dive deep into data to find meaningful trends and insights, which fuel new opportunities and ideas
- Provide regular reports and insights to senior management on channel performance and growth opportunities.
- Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
- You will work closely with teams across media buying, UA analytics, creative, and marketing ops to ensure your channels are delivering against targets
- Collaborate with product and eng to enhance and test landing page experiences and conversion paths
- Stay ahead of industry trends, platform innovations, and evolving consumer behaviors to drive continuous optimization
Who You Are
- Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
- Proven track record of successfully managing and growing paid marketing channels, with experience operating as a sole owner of a channel to drive business outcomes
- Exceptional analytical skills with ability to generate actionable insights and take a data-driven approach to decision-making
- Experience with budget management, forecasting, and financial efficiency within digital marketing
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in attribution platforms and technical measurement understanding
- Self sufficient and ability to self motivate
- Ability to thrive in a fast-paced, evolving environment and drive continuous optimization
- Highly organized with strong attention to detail
Nice to Haves
- Experience managing performance marketing campaigns for apps and/or subscription businesses
Minimum Requirements
- 5+ years of experience managing paid search campaigns
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:$126,000- $192,500The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.Calm uses employee zip code to determine which pay range applies.This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.Please note that Calm may leverage artificial intelligence technology in the application review process.Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans.
If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com. All accommodation requests will be handled confidentially and assessed on a case-by-case basis.We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.FOR US BASED POSITIONS: Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
- Right to Work
- E-Verify Participation
Life at Calm
Calm - Apple's 2017 iPhone App of the Year!
Our mission is to make the world happier and healthier through the superpower of Calm. We are developing a range of digital and physical products that enhance mental fitness and alleviate some of the most important mental health issues of the modern age (anxiety, depression, insomnia and stress). Calm has reached over 25 Million users, and is profitable (10x revenue growth in two years).
Mental Fitness is fast becoming the new Physical Fitness, and we believe a huge global brand will be built in this space. Our vision is to build Calm into one of the most valuable and meaningful brands of the 21st Century - The Nike of the Mind.
Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox).
Thrive Here & What We ValueCalm is committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.</s> | Equal Opportunity Workplace | 1. Equal Opportunity Workplace | 2. Committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | 3. Deeply committed to diversity, equity and inclusion | 4. Strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.</s> | Equal opportunity workplace committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | 1. Calm is committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | 2. Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.</s> | a) Calm is committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | b) Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.</s> | 3. Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.</s> | a) Calm believes that mental health is health and every person should be considered in the discussion. | b) Calm uses employee zip code to determine which pay range applies. | c) Calm participates in everify, providing the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. | d) Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com.</s> | 1. Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. | 2. Calm participates in everify. | 3. Calm is an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law. | 4. Calm is deeply committed to diversity, equity and inclusion.</s> | Start-Up Mentality: Run fast, dream big, and shape the future alongside a close-knit team | Creative Innovation: Combine entertainment, AI, and mindfulness to rethink mental health | Office-Based in London: Work side-by-side in a dynamic, creative and collaborative environment</s> | Commitment to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | Belief in mental health as a key aspect of overall health and well-being.</s> | a) Committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. | b) Deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.</s> | Calm's mission is to support everyone on every step of their mental health journey. | Named a TIME100 Most Influential Company, Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries. | Calm uses employee zip code to determine which pay model applies.</s> | Beloved product, recognizable brand, and millions of paying subscribers | Relentless culture of innovation coupled with a singular focus on making the world happier and healthier | Deeply committed to diversity, equity and inclusion</s> | a) Calm is committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law. | Calm believes in providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law. | Calm participates in e-verify and requires successful completion of a background check for certain positions.</s> | Emphasis on mental health support for individuals and organizations alike | 1. Named a TIME100 Most Influential Company | 3. Deeply committed to diversity, equity and inclusion.</s> | 3. Calm participates in everify. E-Verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</s> | a) Calm uses a geographic pay model that determines salaries based on the location where an employee lives. | b) Calm believes that mental health is health, and every person should be considered in the discussion. | c) Calm is deeply committed to diversity, equity and inclusion.</s> | a) Commitment to Mental Health and Wellness | b) Equal Opportunity Workplace | c) Deeply Committed to Diversity, Equity, and Inclusion | d) Participation in Everify for US Based Positions</s>
