Job Functions1. Digital Experience2. Technical Capabilities3. InsightDriven Analytics Specialist4. GA4 Implementation and Event Tracking Setup5. Data Quality and Actionable Insights
Job Requirements1. Solid experience with GA4 including custom dimensions, events, and reporting.2. Experience with ecommerce tracking, user funnels, and conversion optimization.3. Comfortable working with stakeholders from UX, marketing, and tech backgrounds.4. Familiarity with tools like BigQuery, Looker Studio, or AB testing platforms.
Skills1. UX Designing2. Product Ownership3. Ecommerce Tracking4. User Funnel Analysis5. Conversion Optimization1. Strong Communication Skills2. Teamwork and Collaboration3. Analytical Thinking4. ProblemSolving Abilities5. Attention to Detail
Description
You know all about our high street roots and bricks and mortar stores. Now, we're looking to the future. Since 2021, we've embraced some changes. Debenhams hasn’t made a comeback - we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store.We are more than a department store - we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape.We don’t underestimate the power of our brand or the place we hold in people’s hearts.
This is only the beginning of the next chapter for Debenhams.Britain needs Debenhams.....Debenhams needs you!
Your Team
The Digital Experience team is the conduit between our customers and our digital estate. We channel the needs and wants of our users into tangible features, influencing every part of our user journey.In the last 12 months we’ve helped to craft Debenhams PayPlus+, a Subscribe & Save offering, as well as countless experiments across the Debenhams brands.We’re a modest team of two UX designers and three Product Owners, so this role can play a huge part in guiding the focus of the team.
Your Role
We're looking for a technically capable and insight-driven Digital Analytics Specialist to join our Digital Experience function. This person will be responsible for implementing GA4 event tracking via Google Tag Manager (GTM), ensuring data quality, and delivering actionable insights that support both the eCommerce and UX/Experimentation teams.You’ll work closely with Product, UX, Optimisation, and Marketing teams to ensure we’re capturing the right data and making smart, data-informed decisions across our customer journeys.
What Value you can Bring
You will own and maintain GA4 implementation, including event tracking setup and schema planning via GTM so we would like to see some solid experience within GA4 including custom dimensions, events, and reporting. Experience with ecommerce tracking, user funnels, and conversion optimisation whilst being comfortable working with stakeholders from UX, marketing, and tech backgroundsYou will also have to have experience with tools like BigQuery, Looker Studio, or AB testing platforms You must however have come from an Ecommerce or retail background
Life at Boohoo group
Thrive Here & What We Value1. Relentless pace | 2. Adaptable and agile mindset | 3. Challenging the status quo and innovating | 4. Empowering employees with freedom and autonomy to learn and grow in their roles | 5. Passionate, creative, and one team mentality</s> | 1. Customerfirst mindset | 2. Bold, forwardthinking leader with a proven track record of driving transformation and innovation | 3. Passionate team of over 3,500 | 4. Global multichannel eCommerce powerhouse | 5. Significant investments to fuel exponential growth across all brands</s> | 1. Passion Positivity, commitment, and a can-do mindset. | 2. Agile Embrace change, act fast, and stay flexible. | 3. Creative Think outside the box, bring new ideas, and embrace initiative. | 4. Team One team, one family - appreciate and support each other.</s> | 1. Passionate team of over 4,000 | 2. Multibrand Ecommerce giant | 3. Relentless pursuit of innovation and success | 4. Valuing individual differences | 5. Onsite gym and free weekly yoga and fitness classes | 6. Dogfriendly offices | 7. Comprehensive wellbeing package to support health and lifestyle</s> | Constantly Pushing Boundaries and Bringing the Latest Trends to Life | Disrupting the Market Worldwide | Not in the Habit of Doing Anything Substandard | Always Keeping Products on Point to Ensure Consistent Fits for Customers | Passionate About Achieving Mission to be a Global Fashion Leader for E-commerce</s> | Embracing Diversity and Celebrating It | Equal Opportunities Employer | Reasonable Adjustments for Employees</s> | Discretionary Bonus Scheme | Company Share Scheme | Life Assurance | Company Pension Scheme | Flexible Working Hours | Employee Assistance Programme including 24-hour Confidential Helpline | Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days. | 40% discount across 8 brands | Discount & Cashback portal | Season Ticket Loans | Learning and development support and opportunities both internally and externally | Social calendar? Next level! #LI-GS1</s> | 1. Embracing diversity and celebrating it | 2. Offering amazing benefits such as 25 days holiday plus bank holidays, discretionary bonus scheme, company share scheme, life assurance, company pension scheme, flexible working hours, late start, early Friday finish, free parking, employee assistance programme including 24hour confidential helpline, reward platform allowing employees to tailor their benefits to suit their needs | 3. Providing learning and development support and opportunities both internally and externally | 4. Offering payday drinks monthly and ad hoc events throughout the year | 5. Emphasizing equal opportunities for all employees</s> | 14. CustomerFirst Mindset | 15. Bold, ForwardThinking Leader with a Proven Track Record of Driving Transformation and Innovation | 16. Passionate Team of Over 3,500 | 17. Global Multichannel eCommerce Powerhouse | 18. Significant Investments to Fuel Exponential Growth Across All Brands | 19. OnSite Gym (Techno Equipment) and Free Weekly Yoga and Fitness Classes | 20. Comprehensive Wellbeing Package to Support Your Health and Lifestyle</s> | 2. Empowering people | 3. Collaborative team player | 4. Passionate and creative approach | 5. Adaptable to change</s> | 1. Agile and dynamic environment. | 2. Passionate, entrepreneurial, and driven team. | 3. Embracing change and innovation. | 4. Thriving in a fastmoving, high-growth environment. | 5. Onsite gym and free weekly yoga and fitness classes.</s> | Free gym classes including yoga, PT classes and sound relaxation | Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days. | 40% discount across our brands | Payday drinks monthly and ad hoc events throughout the year</s> | 1. Embracing change and agility | 2. Nurturing talent in other members of the team | 3. Core hours enable flexibility in working times | 4. Benefits that support health and wellbeing | 5. Boohoo family culture</s> | 1. Respect for All Employees | 2. Valuing Individual Differences | 3. Encouraging SelfExpression at Work | 4. Bold Moves and Delivering Real Results | 5. Ongoing Learning and Development Opportunities</s> | Embracing changes since 2021 | Valuing individual differences at work | Respecting employees' health and wellbeing | Encouraging a collaborative mindset | Offering various share schemes as benefits</s> | Passionate, agile, creative, and one team</s> | 2. Bold Ambitions and Big Energy | 3. Embracing Change, Innovation, and Pace | 4. Valuing Individual Differences and Encouraging SelfExpression at Work | 5. Ongoing Learning and Development Opportunities with Great Internal Career Progression</s> | Customer-first mindset | Bold, forward-thinking leader with a proven track record of driving transformation and innovation | Empowering people, giving them freedom and autonomy to learn and grow in their roles | Respect for individual differences and valuing each employee's unique perspective | On-site gym (Techno Equipment) and free weekly yoga and fitness classes | Dog-friendly offices | High bonus scheme, company pension, share schemes, private medical cover, and life assurance</s> | Offering amazing benefits to employees | Providing personal development opportunities to learn and grow at work | Cycle to work scheme</s> | Dynamic, inclusive, and fast-paced work environment with opportunities for personal and professional growth | Competitive salary and benefits package | 40% discount across 4 brands, 20% discount on Debenhams | Access to share schemes and discretionary bonus schemes | Health and wellbeing benefits | Continuous learning and development opportunities</s> | Dynamic Work Environment: Join a passionate and fast-growing team that thrives on innovation and creativity. | Career Growth: At Boohoo, we support career development with opportunities to grow within the company. | Inclusive Culture: Be part of a diverse, collaborative, and inclusive team that values everyone’s contributions. | Exciting Projects: Get involved in a variety of exciting projects that impact our global ecommerce strategy.</s> | Legacy in progress...Say hello to a new era of modern sophistication... | Bold new vision shaping a brand that celebrates both heritage and evolution. | Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear—it’s a statement. | Stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design. | Ready to join our movement? | Fast-moving company | Diverse brand portfolio across 5 core brands, eight labels, a marketplace model, and a financial services business | Passionate, entrepreneurial, and driven culture | 1. Respect for individual differences | 2. Valuing of individual contributions | 3. Support for personal growth and development | 4. Emphasis on teamwork and collaboration | 5. Focus on delivering real results and driving forward with unstoppable momentum.</s> | Emphasis on community engagement and building brand loyalty | Focus on creating compelling content that supports broader marketing strategy | Importance of staying ahead of social media trends and viral challenges</s> | Inclusive and Dynamic Workplace | Opportunities for Continuous Learning and Professional Development | Health and Wellbeing Benefits</s> | 1. Debenhams is an institution and a leading online department store. | 2. They have been evolving and adapting to the times since 2021. | 3. They value their brand and place in people's hearts. | 4. They offer benefits that support health and wellbeing, such as up to 40% discount off all brands. | 5. They have a buzzing atmosphere and the boohoo family culture wherever you work.</s> | Bold new vision shaping a brand that celebrates heritage and evolution | Empowering people to learn and grow in their roles | Always pushing boundaries | Free gym membership and classes on a daily basis including yoga, PT classes, and sound relaxation | Reward platform allows you to tailor your benefits to suit your needs</s> | Collaborative work environment | Opportunities for professional growth and development | Flexible work schedule options | Recognition for outstanding performance</s> | Embracing individuality and being true to oneself | Passionate about fashion and reinvention | Love, inclusion, equality, and acceptance behind our brand</s> | Collaborative team culture where results are celebrated | Making significant investments to fuel exponential growth across all brands | Valuing individual differences and promoting a workplace where everyone can be themselves at work without exception.</s> | Buzzing atmosphere and Debenhams community culture wherever you work | Core hours enable flexibility in working times around needs on an ad hoc basis | Up to 40% discount off all of our brands</s> | 1. Embracing change and adapting to the times. | 2. Shaping the retail landscape through innovation and creativity. | 3. Valuing the power of our brand and the place we hold in people's hearts. | 4. Focusing on capturing the right data and making smart, datainformed decisions across customer journeys. | 5. Collaborating with teams from different backgrounds to achieve common goals.</s> | Collaborative, forward-thinking Tech team that underpins everything we do at Debenhams Group | Embrace innovation, problem-solving, and continuous improvement | Mix of talented specialists and a shared passion for technology</s> | 1. Emphasis on individual differences and valuing employees' unique perspectives | 2. Ongoing learning and development opportunities with great internal career progression | 3. Dogfriendly office | 4. Comprehensive wellbeing package to support employees' health and lifestyle | 5. Access to an onsite gym and free weekly yoga and fitness classes</s> | Collaborative team culture that values development and progression | Fast-paced, high-performing environment | Passionate about product, trends, and driving performance through smart decision-making</s> | 1. Fastpaced and Relentless Work Environment | 2. Emphasis on Innovation and Trying New Things | 3. Empowering and Autonomous Work Culture | 4. Passionate, Agile, Creative, and One Team Mindset | 5. Core Hours for Flexibility in Working Times</s> | Boohoo is passionate about dominating the global e-commerce fashion market | They offer various share schemes and core hours to flex working times around needs | Benefits that support health and wellbeing are available, including up to 40% discount off all brands | The social calendar is next level with HQs in Manchester and London and offices across the globe (some are dog friendly!) | Boohoo values respect for individual differences and valuing them at work without exception.</s>
