About Turaco
It is urgent to figure out a way to insure people who are not insured. Turaco’s mission is to free people from the fear of financial shocks. Our 25-year goal is to insure a billion people, doubling the number of people insured worldwide. Turaco is a high-growth, well-capitalized fintech start-up in Africa that brings a new innovative insurance model to emerging customers. Turaco offers subscription-based insurance for the mass market bundled with regular transactions that people are already doing.
Turaco works through fintech-enabled partners to offer affordable insurance products that add real value to people’s lives. At Turaco, we value simplicity, communication, and transparency and strive to transform how insurance works. When it comes to claims, our goal is to make the process as simple as possible and pay out fast.Turaco embraces diversity and inclusion in the workplace - we’re building a team where our differences complement each other and make us stronger. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.Since launching in Feb 2019, Turaco has insured 2 million customers to date.
Over the next 24 months, we are on track to triple in size and we’re looking for team members who can grow with us. To learn more, visit www.turaco.insure
About the Role
The Senior Marketing Manager will report directly to the Chief Commercial Officer and collaborate closely with Turaco’s Service Center and country teams. As a seasoned marketing strategist, the Senior Marketing Manager will enhance Turaco’s brand presence and spearhead communication and PR strategies, while leading a lean team.
The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.
Key Roles & Responsibilities
- Strategic direction: Provide the marketing team with deep expertise, especially for a business in the B2B2C (Partnerships) space.
- Brand Management: Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
- Enhance Turaco’s brand as a key micro-insurance and insurance technology player.
- Promote the company's overarching Partner acquisition, engagement, and retention strategies.
- Communication: Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
- PR & Media: Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility.
- Creative Direction: Support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
- Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team.
- Team Management: Lead the Marketing team. This also includes expanding the team by hiring for additional skills needed.
- Internal Communications: Work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.
Key Qualifications & Your Profile:
- You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual.
- 10+ years of experience in Marketing (Brand Management, PR, or Communications are also fields of interest for this role).
- Bachelor’s degree qualification in Marketing or a related field.
- Additional professional qualifications are a significant plus.
- Strong knowledge and experience with B2BC (or WhiteLabel) business models.
- A background in Insurance or a fast-growing Start-up is also a plus.
- Sound interpersonal skills and communication skills.
- Ability to work autonomously, take initiative, and get stuff done.
- Willingness to work as a colleague with people across geographies and cultures.
Our Company Culture
At Turaco, our values shape our culture. They are: 1) Pushing boundaries, 2) Working with excellence, and 3) Profound respect for the individual. If you resonate with these values, we invite you to join us!
Total Compensation & Benefits
Turaco provides a competitive salary that matches your experience. Additionally, we offer a range of benefits, including stock options and healthcare, all within a supportive company culture where you can thrive and build strong relationships.
