Job Functions1. Event Planning2. Crossfunctional Collaboration3. Budget Management4. Data Analysis5. Creative Problem Solving
Job Requirements1. Bachelor's Degree2. 4+ years of experience in B2B marketing and events role3. Analytical mindset4. Experience in developing integrated event strategies5. Experience tracking event contribution to pipeline health and reporting on ROI6. Strong relationships with crossfunctional teams and senior management
Skills1. Strategic Planning2. Project Management3. Analytical Thinking4. Communication Skills5. Sales and Marketing Alignment1. Teamwork2. Adaptability3. Time Management4. Attention to Detail5. Leadership
Events Marketing Managers are responsible for the strategic planning and execution of corporate and sponsored events and assist with internal meetings, such as Sales or Marketing Kickoffs. They partner across marketing and other departments to ensure events are in-brand and in alignment with business objectives. They host and lead cross-functional meetings to prepare event participants, including senior management, and clearly communicate event objectives and results to broader g
What You'll Do!
- Partner with demand gen marketing team, BDRs, Sales, and broader Marketing counterparts to build an integrated field events plan to drive pipeline generation and brand awareness.
- Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute the overall events strategy.
- Lead and oversee execution of virtual and in-person field events, including tradeshows, industry, and partner events globally.
- Manage the field events calendar; proactively review existing events and identify additional industry tradeshows, events, and sponsorship opportunities that will impact pipeline and brand awareness.
- Develop creative ideas to expand brand recognition and drive interaction at events, including design elements, activities, and more.
- Develop and implement new processes that drive event success.
- Manage and track events budget and spend.
- Measure and report on event-generated and influenced pipeline building activities to understand contribution to pipeline health and evaluate marketing effectiveness/return on investment.
- Manage branded company swag strategy, including sourcing, distribution, and storage.
What We Are Looking For
- Required: Bachelor’s degree
- 4+ years of proven experience in a B2B marketing and events role
- Analytical, data-driven mindset to develop plans aligned with company objectives and pipeline goals.
- Experience in developing and executing integrated event strategies in collaboration with various teams.
- Experience in tracking event contribution to pipeline health and reporting on ROI.
- Experience building strong relationships with cross-functional teams and senior management.
- Strong project management and organizational skills with the ability to independently manage multiple initiatives at once.
- Process-oriented.
- Creative problem-solving skills and willingness to think “out of the box.”
- Working knowledge of Salesforce.
- Willingness to travel 35%-50% (aligned with all current safety protocols).
- Excellent written/oral communications and analytical skills.
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Life at Emburse
Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most.
Emburse brings together some of the world?s most powerful and trusted expense and AP automation brands, including Abacus, Captio, Certify, Chrome River, Nexonia and Tallie. The company?s innovative solutions, which are uniquely tailored for specific industries, company sizes, and geographies, are trusted by more than 4.5 million users in more than 120 countries. Over 14,000 customers, from start-ups to global enterprises, including Boot Barn, Grant Thornton, Telefónica, Lufthansa Systems, and Toyota rely on Emburse to make faster, smarter decisions, empower business travelers to recapture lost nights and weekends spent doing tedious expense management, and help make users? lives -- and their businesses -- better.
For more information on Emburse, visit emburse.com, call 877-EMBURSE, or follow the organization?s social channels at @emburse.
Thrive Here & What We Value* Humanizing work by automating manual tasks* Enhancing CFO experiences while ensuring compliance and cost reduction* Tailored solutions for diverse company sizes* Global presence with over 18,000 customers and 12 million users* Prioritizing family, community, or rewarding work
