At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.
Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!
The Role:
As a Content Marketing Specialist at Podium, you’ll be a crucial contributor to our go-to-market success, reporting directly to the Content Strategist. In this role, you’ll focus on high-quality writing and content creation that drives engagement and supports our business strategy. While you’ll develop deep knowledge of our core verticals, your day-to-day work will center on producing and editing compelling content that speaks directly to our target audiences.The ideal person is customer obsessed, a natural-born storyteller, performance driven, creative and loves operating in a high ownership, high velocity environment.
The expectation is that 10% of the time is on strategy and ~90% is working as an individual contributor writing and editing content. This Individual will also develop deep knowledge within our core verticals, often being a go to expert in our customers.
Key Responsibilities:
- Content Creation & Editing: Develop and refine high-performing marketing content including blog articles, case studies, white papers, video scripts, and social media posts.
- Customer/Industry Expertise: build an expertise on our target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more.
- Content development: write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc.
- Customer Stories: Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects.
Podium product knowledge base: Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team.
- Project Execution: Assist in managing and executing the vertical content calendar, balancing speed with quality to meet marketing and sales objectives.
- Process Improvement: Contribute to establishing efficient content workflows and governance standards that streamline content creation.
Innovation: Stay on top of the market of AI products across content creation, building new tools into workflows to keep our teams producing high quality content at a high velocity.
Qualifications and Skills:
2-4 years in content/editorial focused on product marketing, or sales enablement
Exceptional writing, editing, and storytelling skills, with the ability to translate complex ideas into engaging content.
- Customer obsession.You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge.
- Strategic thinking and analytical mindset; data-driven approach to content creation
Demonstrated ability to develop comprehensive content strategies based on business goals and customer research.
- Pace Setter:You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo.
- Extremely organized project manager capable of juggling multiple projects simultaneously.
- Strong grounding in SEO best practices and tools.
- Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.
- SEO knowledge and experience
- Proven ability to collaborate well with cross-functional teams
- Excellent communication skills
- (Preferred) content experience at a high growth, software company.
- (Preferred) previous experience working with small businesses or in one of Podium’s target industries.
