Discuss Overview
Discuss is helping leading organizations, brands and agencies across the globe to unlock the power of innovation to drive next gen insight. Thousands of Consumer Insights, Marketing, Product, and UX professionals trust Discuss to go beyond data points and bring in-depth insights to life across their organization in real-time, transforming customer relationships.We’re scaling market insights in new and creative ways, and we’re G2 leaders because we move the fastest in our industry and have an innovative generative AI-focused roadmap that delivers value to our customers. We’re a growing team of curious, collaborative, empathetic professionals working on fun, challenging problems.
We offer independence, flexibility, and the freedom to grow and lead.Who We’re Looking For: We are looking for an energetic, unstoppable, and scrappy Customer Marketing Manager to join our growing Marketing team! The ideal candidate should be passionate about Customer Marketing with strong writing and communications, problem-solving, and people skills. The Customer Marketing Manager will report to the Director of Marketing and As a Customer will play a critical role in strengthening customer engagement, advocacy, and retention. You will lead customer-focused marketing initiatives that drive adoption, amplify customer success, and position Discuss as the go-to platform in qualitative research.The right person for this role is willing to try new things, excels in a fast-paced high growth SaaS environment, and doesn’t shy away from collaboration.
Because this role requires you to work across functions and departments, constantly interacting with Customer Success, ,Sales, and Marketing. In a perfect world, you’ll bring experience from a B2B SaaS companies! This isn’t a ‘build collateral’ position - this is one that will build your career and offer growth opportunities that are difficult to find in the market.Key Responsibilities:
- Develop and execute lifecycle marketing campaigns to drive onboarding, product adoption, engagement, and retention
- Partner with Customer Success to align campaigns with key customer milestones and satisfaction drivers.
- Build and manage the Customer Advocacy Program by identifying and nurturing customer champions, developing testimonials, case studies, and peer-to-peer networking opportunities, and maintaining the customer references database
- Oversee Discuss University by managing and delivering educational content that empowers customers to maximize value from the platform
- Support customer activation initiatives by developing compelling content such as landing pages, videos, Pendo modules, Discuss University courses, and onsite training that drive deeper platform usage
- Identify and activate customer champions for content contributions, event participation, and broader community engagement
- Manage follow-ups on G2 customer reviews to maintain a strong feedback loop and ensure a positive customer experience
- Partner with Product Marketing to develop impactful customer case studies that highlight success stories and build market credibility
- Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing to align messaging, support strategic goals, and elevate the overall customer experience
- Track and analyze campaign performance, engagement metrics, and program ROI, using insights to optimize marketing efforts
Skills and Qualifications
- 2-4 years of experience in customer marketing or a related discipline, preferably at an enterprise SaaS startup with experience working across disciplines
- Strong understanding of the B2B SaaS customer journey and segmentation strategies.
- Proven ability to drive customer engagement and loyalty through marketing programs
- Experience managing cross-functional initiatives with Sales, Product, and Customer Success
- Proficient with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot/Marketo), and analytics platforms
- Passion for customers and a collaborative mindset
- Highly motivated team player with a positive outlook and a can-do attitude
- A self-motivated, problem-solving mindset - one that looks for new ways to solve challenges while not letting perfection get in the way of progress
Why You Should Work Here:
- We're working in a really hot space and expect to see significant growth over the coming months and years
- We’re as obsessed with our employees as we are with our customers, and it shows
- We offer a competitive benefits package, including employer paid healthcare and unlimited PTO with a mandatory minimum
- We operate in startup mode and we get things done
- As a part of our team, you’ll be able to clearly see the impact of your work and have a significant voice in decision-making processes
- We are culturally diverse and geographically dispersed around the world
Please note that this job is fully remote and open only to applicants who are legally authorized to work in the United States
