Director, Product Marketing
About Us:Euna Solutions is a leading public sector SaaS provider focused on delivering innovative solutions that empower public servants to thrive in an ever-evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world.About the Role:We are seeking a Director of Product Marketing to drive the go-to-market strategy, messaging, and positioning for our product portfolio.
Reporting to Marketing Leadership, this role will collaborate closely with Sales, Customer Success, Product, and Technology teams to develop compelling product narratives, enable sales teams, and support revenue growth.The ideal candidate is a strategic thinker with a deep understanding of product marketing principles, a passion for the public sector, and a track record of executing successful product launches. This role will also have opportunities for occasional travel.ResponsibilitiesProduct & Portfolio Marketing
- Develop and execute go-to-market strategies for new product launches and enhancements, collaborating with Product team members and Marketing team members to execute the launch.
- Own and refine portfolio-level messaging, positioning, and storytelling to communicate our value proposition effectively.
- Oversee a team of talented Product Marketers, guiding them in their product-specific GTM efforts.
- Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
- Work with other GTM team members to conduct market and customer research to understand pain points, trends, and opportunities within the public sector.
- Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
- Guide demand program team on target audiences and tactics, collaborating to develop effective campaign strategies to drive revenue growth.
Sales & Customer Enablement
- Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
- Supporting sales enablement team members, delivering the product specific onboarding and training content in partnership with Product Management.
- Partner with Sales and Customer Success teams to ensure they have the necessary tools, training, and content to drive adoption and revenue growth.
- Provide ongoing competitive intelligence and market insights to support sales efforts.
Cross-Functional Collaboration
- Work closely with Product Management to align marketing efforts with the product roadmap.
- Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth.
- Partner with Customer Success to develop case studies, testimonials, and proof points that demonstrate real-world impact.
- Work with digital and demand teams to develop website content, guiding on the product specific areas of the website.
Performance & Optimization
- Track and analyze the success of product marketing initiatives, providing insights to refine and optimize messaging and positioning.
- Work with demand team to measure campaign efficacy.
- Leverage data and customer feedback to iterate on marketing strategies and improve product-market fit.
Qualifications
- 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
- Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
- Proven ability to develop compelling narratives that resonate with multiple audiences, including government agencies and public institutions.
- Experience working cross-functionally with Sales, Product, and Customer Success teams.
- Excellent writing, storytelling, and presentation skills.
- Analytical mindset with the ability to translate data into actionable insights.
- Self-starter with a strategic mindset and a passion for driving business impact.
- Multi-disciplined marketer with experience in digital and demand is a plus.
Why Join Us?
- Make an Impact:Help shape how public sector organizations adopt and leverage technology to serve communities better.
- Growth Opportunities:Be part of a growing company where your contributions will be valued and recognized.
- Collaborative Culture:Work with a team of talented professionals passionate about making a difference.
- Remote Flexibility:Work from anywhere while collaborating with a dynamic and innovative team.
If you’re excited about driving meaningful impact through product marketing, we’d love to hear from you!#LI-DNI
