Senior Marketing Manager, Customer Lifecycle (Canada-Remote)

McLean and CompanyCalgary, Alberta, CanadaOnsite

This is an exciting opportunity to play a critical role in strengthening customer relationships and driving long-term business success. If you are a strategic marketer with a passion for customer engagement and loyalty, we encourage you to apply!

THE ROLE:

The Senior Marketing Manager – Customer Lifecycle Programs will play a critical role in driving customer retention and growth. This role is responsible for developing and executing programs that support key stages of the customer lifecycle, including

customer advocacy, a new awards program and customer lifecycle programs.

By fostering deeper customer relationships, this role will help enhance brand loyalty, increase customer lifetime value, and reinforce the impact of our products and services.

This position requires a strategic, results-driven marketer with a passion for customer engagement, storytelling, and program execution. The ideal candidate will collaborate cross-functionally with sales, executive services and other key stakeholders to ensure an integrated and seamless customer experience.

KEY RESPONSIBILITY AREAS:

As a Senior Marketing Manager, you will:

Customer Advocacy:

Develop and execute a comprehensive customer advocacy strategy that increases customer engagement and reinforces brand loyalty.
Build, manage, and scale our customer awards program to recognize and celebrate customer success stories.
Identify and nurture customer advocates, creating opportunities for them to participate in case studies, testimonials, events, and peer networking initiatives.
Work closely with sales and executive services teams to identify high-value customers for advocacy opportunities.
Develop strategies to encourage customer referrals and peer recommendations, aligning with overall growth objectives.

Customer Lifecycle:

Develop and implement customer lifecycle initiatives such as customer growth and onboarding initiatives that encourage product adoption, deepen engagement, and drive expansion within existing accounts.
Work closely with sales and executive service teams to align lifecycle initiatives with business goals.
Track and analyze key performance metrics, using insights to refine strategies and maximize program effectiveness.

COMPETENCIES/KEY SELECTION CRITERIA:

Education & Experience:
BS/MS degree in marketing, communications, or a related field.
7-10 years of experience in B2B marketing, customer engagement, or advocacy roles.
Experience managing customer lifecycle programs such as customer onboarding, advocacy, growth programs, or customer awards programs.

Skills & Abilities:
Strong ability to build and nurture customer relationships, with a passion for amplifying customer success.
Proven experience in developing and executing integrated marketing campaigns.
Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders.
Strong storytelling and content creation skills, with experience in developing case studies and testimonials.
Excellent written and oral communication skills.
Analytical mindset with the ability to measure program success and iterate based on data insights.
Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or similar)
Creative problem-solving skills, with the ability to think outside the box and drive innovative marketing strategies.
Exceptional organizational skills with a keen ability to manage competing deadlines and complex projects while staying focused on key objectives.
Ability to adapt quickly to changing priorities and thrive in a dynamic, high-energy work environment.

McLean & Company is a division of Info-Tech Research Group. Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability and Veteran status and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

Life at McLean and Company

Thrive Here & What We ValueMcLean & Company is a dynamic, fast-paced, rapidly growing HR research and advisory firm. | Through our suite of learning solutions, action-oriented research and practical diagnostics, we supply clients with insight and support from our specialists. | McLean is a place where your voice will be heard – a place where you see the impact of your work on our 30,000+ members. It is a place where you will find community and collaboration, where you will work with diverse individuals with their own unique stories and experiences. | McLean is a place where success is celebrated by the whole team – a place where you are encouraged to stretch and grow.</s> | Collaborative cross-functional work environment | Dynamic, high-energy work environment | Commitment to diversity and inclusion</s> | Collaborative work environment | Opportunities for professional growth and development | Flexible work schedule options | Recognition for outstanding performance</s> | McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran. | Willingness and ability to travel (up to 20%). | Must be eligible to obtain a TN Visa.</s> | McLean & Company is a place where your voice will be heard – a place where you will see the impact of your work with our 30,000+ members. | 1. Growth & Advancement: Many of our Directors and VPs have been promoted internally—shape your career with us. | 2. Robust Tools & Support: We equip you with Salesforce, SalesLoft, Sales Navigator, Jeeva, and PitchMonster for streamlined prospecting and pipeline management. | 3. Impactful Market: The global HR Research & Advisory space is valued at $14B+ and expanding. Our distinct approach and offerings create a challenging yet rewarding sales environment.</s> | Will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.</s> | McLean & Company is the fastest growing advisory firm in the world. | We are looking for a Director, HR Advisory Services to help us meet external client demand for our research-informed engagements which help HR leaders tackle their HR challenges. | Our Director, HR Advisory Services will have: Minimum of 10 years' experience in Human Resources with at least 5 years of progressive experience in learning and development (including L&D strategy and leadership development) as well as experience as either an HR business partner or at least one of the below HR areas: Talent Management (including succession planning, career pathing, performance management), Org Design/Structure & HR Structure, Workforce planning, Metrics and Analytics | McLean is a place where your voice will be heard – a place where you will see the impact of your work with our 30,000+ members. It is a place where you will find community and collaboration, where you will work with diverse individuals with their own unique stories and experiences. | Emphasis on learning from each other | Focus on helping leaders shape a workplace where everyone thrives | Community and collaboration, diverse individuals with their own unique stories and experiences | McLean & Company is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran | ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.</s> | No discrimination based on legally protected status or characteristic | Accommodation available upon request for applicants throughout the recruitment and hiring process.</s> | 1. Collaborative, energetic, and supportive team environment | 2. Comprehensive benefits package, including medical, dental, and retirement plans | 3. Monthly incentives, President’s Club trip for top performers, and ongoing recognition</s>