Director of Marketing
Perkins Management Services Company is a family orientated, growing food service company. The company is entering a new growth phase, building on a brand promise of ultra-fresh, ultra-tasty, highly customizable meals, in a fast serve, family-friendly environment. Strategic marketing of the Company’s unique value proposition represents a key factor for the Company’s future success. The Director of Marketing will be responsible for managing a team which:
- Implements market research activities and customer feedback surveys to understand customer perceptions associated with unit landscape
- Identifies opportunities for growth through new product innovations and placement
- Develops and implements regional multi-channel advertising
- Develops product promotion plans to drive continued growth
- Develops partnerships that strengthen public relations.
Preferred Qualifications
- Bachelor's Degree with Marketing concentration
- 5+ years of Marketing experience in a multi-unit restaurant operation
- Experience working with traditional and online advertising, market research firms, and public relations
- Experience negotiating contracts, developing implementing new marketing initiatives, and assessing impacts
- Record of success in improving awareness and conversion in target market segments.
