Description
About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere.We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About the team
APAC Marketing As highly specialised experts, the APAC marketing team is focused on driving growth and adding value, through consistently delivering positive customer experiences across the APAC region through offline and online marketing channels.Our unified team leads business growth through insight-driven marketing strategies.
The role
The Marketing Manager, Asia will be responsible for planning, designing and executing marketing strategies and campaigns to generate leads and drive customer acquisition, retention, engagement, and revenue growth for the fraud solutions across the Asia region. This role will be instrumental in developing a strategic marketing plan to help raise GBG’s brand profile in Asia and support the organisation’s ongoing commitment to revenue growth.
What you will do
- Lead the development and implementation of marketing campaigns online and offline, including demand generation strategies to generate leads, nurture prospects, manage lead scoring and drive customer acquisition.
- Work closely with the Sales on strategy, sales plans, marketing events, and campaigns to support revenue and new sales targets.
- Drive the development and execution of retention campaigns to maintain existing customer base.
- Work closing with Digital Marketing Executive and broader APAC marketing team to support your execution of multi-channel campaigns, including email marketing, content, social media, paid advertising, events.
- Lead the development of experiments and tests for marketing channels to test incrementality and channel purpose to inform future investment strategies better.
- Optimise campaign performance and ensure successful implementation through digital channels.
- Make data-driven decisions to enhance future campaign effectiveness.
- Lead the development of external facing sales enablement tools including sales and marketing collateral, sales pitch decks, case studies.
- Develop thought leadership content including blogs, whitepapers, videos etc to promote GBG’s credibility in the fraud solutions market.
- Support PR initiatives to drive greater brand awareness and recognition through media channels across the Asia region.
- Manage relationships with external agencies, vendors, and partners to support marketing and demand generation initiatives.
- Collaborate with the broader global marketing team to design and implement effective campaigns across designated marketing channels including writing briefs, drafting and approving content.
What we're looking for
- Extensive experience in optimising marketing funnels, lead nurturing and conversion rates.
- Proven experience in campaign management, with expertise in both online and offline marketing channels and demand generation marketing.
- Experience with HubSpot (or equivalent) to plan and schedule email marketing campaigns and manage lead nurture workflows.
- Proficient in using Google Analytics.
- Experience managing CMS and CRM platforms.
- Proficient in using LinkedIn (organic and paid) for campaign optimisation.
- Solid understanding of PR and methods of optimisation via media channels.
- Analytical mindset with the ability to interpret complex data and derive actionable insights.
- Excellent problem-solving abilities, critical thinking, and a proactive approach to optimising campaign performance.
- Strong project management skills with the ability to handle multiple campaigns and events simultaneously.
- Exceptional communication skills, both written and verbal, with the ability to collaborate effectively at all levels.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to
behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at
gbgplc.com/careers.
Unleash your potential and be part of our mission to power safe and rewarding digital lives.
