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Marketing Performance Analyst

OverhaulAustin, Texas, United StatesOnsite

Company Overview:


Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Precision Demand Manager to help us tailor our marketing strategies and optimize marketing efforts to improve business outcomes.

 

Position Overview:


As the Marketing Performance Analyst, you will be responsible for tracking, measuring, and analyzing the effectiveness of our marketing campaigns across channels. You'll transform data into actionable insights that help guide strategy, optimize ROI, and drive growth.

What You’ll Do


  • Monitor and analyze marketing performance across all channels (organic, paid, email, ABM, social, events, partner)
  • Build, maintain, and improve dashboards in tools like HubSpot, Salesforce and other platforms
  • Translate marketing KPIs into actionable insights to optimize campaign performance, ROI, and funnel efficiency
  • Partner with demand generation, content, and sales teams to track performance to MQA, SQA, and revenue
  • Own marketing attribution reporting and recommend improvements to our attribution model
  • Analyze web and conversion metrics using GA4, HubSpot, and other martech tools
  • Support forecasting, budgeting, and target-setting processes
  • Identify gaps in data collection and work with ops to implement fixes

What You’ll Bring


  • 3+ years of experience in marketing analytics, marketing ops, or performance marketing—preferably in B2B SaaS
  • Strong proficiency in tools like Google Analytics (GA4), HubSpot, Salesforce, DemandBase and Excel
  • Experience building and maintaining marketing analytics dashboards 
  • Understanding of marketing and sales funnels, campaign tracking, and lead lifecycle
  • Ability to synthesize complex data into clear recommendations
  • Bonus: Familiarity with SQL, attribution modeling, or predictive analytics

Perks and Benefits 


  • Top employee health and well- being benefits 
  • Care giver/adoption/family leave
  • Flexible Time Off Policy
  • Casual dress 
  • Perks and discounts through employee assistance program

Diversity and Inclusivity Statement  


Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.”   All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We strongly encourage people from underrepresented groups to apply!

Life at Overhaul

Overhaul is the first real-time visibility and risk management system designed to bring compliance to the global transportation industry; providing a flexible system to ensure product integrity is upheld and access to the right information is available at the right time. Find out how Overhaul is removing roadblocks from within the supply chain industry by visiting our website at www.over-haul.com.
Thrive Here & What We Value1. Dynamic, Innovative, and Fun Team | 2. Highly Committed to Customers’ Experiences and Mission and Vision | 3. Top Employee Health and WellBeing Benefits | 4. Caregiver/Adoption/Family Leave | 5. Unlimited Vacation Policy | 6. Casual Dress | 7. Rotating Company ‘Perks at Work’ Program | 8. Commitment to Diversity and Inclusion</s> | Strong expertise in Overhaul policies and procedures | Adaptable and quick to learn new processes and tools | Self-directed, goal-oriented, and flexible | Ability to work cross-functionally and with a wide range of employees with different skill sets</s> | Rotating company ‘Perks at Work’ program</s> | 1. Dynamic and Innovative Team | 2. Highly Committed to Customer Experiences | 3. Mission and Visiondriven Company | 4. Top Employee Health and Wellbeing Benefits | Be part of a high-growth, innovative company revolutionizing supply chain risk management. | Develop expertise in logistics, SaaS, and strategic partnerships. | Work with industry-leading partners to drive joint revenue opportunities. | Opportunities for career growth within sales, partnerships, or marketing. | Perks and Benefits: Top employee health and well-being benefits. Care giver/adoption/family leave. Unlimited Vacation Policy. Casual dress. Rotating company ‘Perks at Work’ program.</s> | High-growth environment with opportunities for career advancement | Competitive salary and performance-based incentives | Comprehensive training and development programs | Collaborative and innovative company culture | Impactful role in shaping the future of supply chain technology | Work with a talented and passionate team</s> | Competitive starting base salary with performance-based increases | Residual monthly commission | Progressive advancement opportunity and career mobility | Perks and Benefits: Top employee health and well-being benefits, perks and discounts through employee assistance program, caregiver/adoption/family leave, free parking, business casual and casual dress, pet insurance, no-cost Employee Assistance Program, retirement savings plan and company match | Guided by core values of Diversity and Synergy, Creativity, Problem Solving, Authenticity and Receptivity, Trust, Encouragement, Teaching and Learning, Wellness and Integrity.</s> | Flexible Time Off Policy | Perks and discounts through employee assistance program</s> | Diversity and Inclusivity Statement</s> | 1. Top Employee Health and WellBeing Benefits | 2. Perks and Discounts through Employee Assistance Program | 3. Flexible Time Off Policy | 4. Free Parking | 5. Business Casual and Casual Dress | 6. Pet Insurance | 7. Retirement Savings Plan and Company Match
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