Job Functions1. Developing and owning a lifecycle marketing roadmap2. Growing a deep knowledge of our audience3. Building campaigns efficiently and effectively
Job Requirements1. 5+ years of marketing experience2. Experience in leading lifecycle campaigns from conception to launch to optimization3. Familiarity with customer engagement tools such as Customer.io, Looker, and SalesForce4. Knowledge of email and SMS campaigns5. Understanding of complex legal choices
Skills1. Experience in lifecycle marketing2. Strong crossfunctional relationships3. Familiarity with customer engagement tools4. Knowledge of email and SMS campaigns5. Understanding of complex legal choices1. Brand alignment2. Compelling messaging3. Clear communication4. Analytical skills5. Attention to detail
Lifecycle Marketing Manager (Head of Lifecycle Marketing)
About Atticus
At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it. Atticus makes it easy for any sick or injured person in crisis to get the life-changing aid they deserve. In just three years, we’ve become the leading platform connecting people with disabilities to government benefits. We also help victims of accidents, misconduct, and violence get compensation from insurance.
So far, we’ve gotten thousands of people access to over $2B in life-changing aid, and we’re just getting started.We've helped more than 20,000 people in need (see our 12,000+ five-star reviews) and raised more than $50 million from top VC firms like Forerunner, GV (Google Ventures), and True Ventures. (We closed our Series B round in May 2023, so we're well-funded for the foreseeable future.) We're small but moving fast — our team grew from 91 to over 150 last year and we expect to grow again in 2025.
The Job
Every time a client takes the next step with us they’re making a life-changing decision. To get someone the financial protection they need — we first need to get them on the phone. Understanding and optimizing the client lifecycle could not be more vital to the business, or the people Atticus serves. Our email and SMS campaigns shepherd clients from ad-contact to lawyer-hire — building trust and educating them through complex legal choices. As the Lifecycle Marketing Manager you’ll work closely with our content marketing and product teams to rapidly test new messaging that reduces friction and prompts a greater percentage of our leads to take the next step. You’ll be responsible for:
- Developing and owning a lifecycle marketing roadmap — prioritizing tests, improving messaging, and analyzing results.
- Growing a deep knowledge of our audience and holding a high bar every message they receive — ensuring comms are brand-aligned, compelling, and clear.
- Building campaigns efficiently and efficiently — without breakages, bugs, or unnecessary tech debt.
Qualifications
Required:
- You have 5+ years of marketing experience (2+ in lifecycle marketing) — ideally at a fast growing startup.
- You’ve successfully led lifecycle campaigns from conception to launch to optimization — both dictating strategy and rolling up your sleeves to build in a customer engagement tool.
- You’ved marketed to users with challenging needs — with a complex funnel, and multiple pre-purchase steps.
- You’ve built strong cross-functional relationships — and are excited to work closely with our talented growth marketing, growth product, data science, and creative teams.
- Bonus: Familiarity with our lifecycle marketing tech stack (customer.io, Looker, SalesForce) and HTML.
We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d love to meet you.
Salary and Benefits
This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.We offer competitive pay — including equity — and generous benefits:
- Medical and dental insurance with 100% of employee premiums covered
- 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year)
- Free membership to OneMedical
- $1,000 reimbursable stipend for education and training outside of work
- Student loan repayment assistance, 401(k), and optional HSA
- Free snacks, drinks, weekly lunches, and regular team dinners/events/retreats
- Humble, thoughtful, smart, fun colleagues
We anticipate the base salary band for this role will be between $150,000 and $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.
Location
This job is fully remote and we’re committed to empowering everyone with flexibility. Live wherever, work remotely, and travel to LA (on the company dime) as needed to be with your colleagues —somewhere between quarterly and yearly. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.
Life at Atticus
At any given time, 15 million Americans are experiencing a crisis that requires urgent legal help. The right assistance could transform their lives. But most never get it. We built Atticus to reinvent a broken space: the $100 billion market for legal services for individuals. We use a marketplace model to bridge the gap between the many people who need expert help and the few great lawyers who offer it. To our clients, we're the legal equivalent of a primary care doctor: We diagnose their issue, advise them on their options, and, if needed, refer them to a specialist — a vetted, top-tier lawyer who can win their case. To lawyers, we operate as a broker: we send them pre-vetted clients and earn a percentage of what they make from each successful representation. And we're doing it unlike anyone else — as a mission-driven B Corp offering free help to ordinary people, driven by new tech and on track to build a huge and profitable business.
Thrive Here & What We ValueCertified B Corporation Tackling a Critical Social Problem | Mission to Help People in Need Drives Everything We Do | Competitive Pay, Including Equity, and Generous Benefits | Fully Remote Job with Flexibility | Strong Traction (Substantial Funding, Well-Respected Backers, Tremendous Growth, and Many Happy Customers) | Humble, Thoughtful, Smart, Fun Colleagues</s> | Mission-driven company that prioritizes helping people in need | Competitive pay, including equity and benefits | Flexible work options for remote employees | Regular team dinners/events/retreats</s> | Strong Traction with Substantial Funding, Well-Respected Backers, Tremendous Growth, and Many Happy Customers | Competitive Pay including Equity and Benefits | Generous Benefits such as Medical and Dental Insurance with 100% of Employee Premiums Covered, Free Membership to OneMedical, $1,000/year Reimbursable Stipend for Education and Training outside of Work, $600/year Reimbursable Stipend for Internet Service, Up to $1,200/year Student Loan Repayment Assistance | Fully Remote Job with Flexibility to Live Wherever and Travel to LA as Needed</s> | Strong commitment to building a diverse team | Competitive pay and benefits package</s> | 1. Diverse team | 2. B Corporation tackling a critical social problem | 3. Competitive pay and generous benefits | 4. Fully remote job opportunity | 5. Strong traction in the market</s> | Fully remote job with flexibility to live wherever and work remotely | Competitive pay including equity, bonus, and generous benefits</s> | 2. Empowering employees with flexibility | 3. Building a great culture | 4. Certified B Corporation tackling a critical social problem | 5. Competitive pay, equity, and benefits</s> | Generous benefits such as medical and dental insurance, 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year), free membership to OneMedical, $1,000 reimbursable stipend for education and training outside of work, student loan repayment assistance, 401(k), and optional HSA | Rare opportunity to join a fast-growing Series B startup that doubles as a B-corp social enterprise.</s> | Flexible work environment with regular team dinners/events/retreats</s> | Strongly committed to building a diverse team | Generous benefits: Medical and dental insurance with 100% of employee premiums covered, 15 vacation days & 16 paid holidays each year, Free membership to OneMedical, $1,000/year reimbursable stipend for education and training outside of work, $600/year reimbursable stipend for internet service, Up to $1,200/year student loan repayment assistance | Anticipating the base salary band for this role will be between $115,000 and $180,000 in addition to equity and benefits.</s> | Being committed to building a diverse team | Offering competitive pay including equity and benefits | Providing medical and dental insurance with 100% of employee premiums covered | Offering generous vacation days and paid holidays each year (including two weeks at end-of-year) | Offering free memberships to ClassPass and OneMedical | Offering student loan repayment assistance, 401(k), and optional HSA | Offering snacks, drinks, weekly lunches, and regular team dinners/events/retreats | Being a certified B Corporation tackling a critical social problem | Having humble, thoughtful, smart, fun colleagues</s> | Competitive pay including equity and generous benefits</s> | Generous benefits such as medical and dental insurance, 15 vacation days & 16 paid holidays each year, free membership to OneMedical, $1,000/year reimbursable stipend for education and training outside of work, $600/year reimbursable stipend for internet service, up to $1,200/year student loan repayment assistance, 401(k) and optional HSA | Flexible working options with the ability to do this job well remotely</s> | Anticipating the base salary band for this role will be between $170,000 to $200,000 in addition to equity and benefits.</s> | 1. Certified B Corporation tackling a critical social problem | 2. Strong Traction with substantial funding, wellrespected backers, tremendous growth, and many happy customers | 3. Fully Remote Work Environment | 4. Competitive Pay including Equity | 5. Generous Benefits such as Medical and Dental Insurance, Free Membership to OneMedical, $1,000/year Reimbursable Stipend for Education and Training outside of work, $600/year Reimbursable Stipend for Internet Service, Up to $1,200/year Student Loan Repayment Assistance | 6. Regular Team Dinners/Events/Retreats</s> | 4. Competitive Pay including Equity and Generous Benefits | 5. Commitment to Empowering Everyone with Flexibility</s> | Competitive pay including equity and benefits</s> | Commitment to Building a Diverse Team</s> | 1. Strong commitment to building a diverse team | 3. Certified B Corporation tackling a critical social problem | 4. Competitive pay including equity and benefits | 5. Generous benefits package</s> | Mission-driven startup where your work will directly enable Atticus to serve thousands of clients in need | Competitive pay — including equity — and generous benefits: Medical and dental insurance with 100% of employee premiums covered, 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year), free membership to OneMedical, $600/year reimbursable stipend for internet service, $1,000 reimbursable stipend for education and training outside of work, up to $1,200/year student loan repayment assistance, 401(k) and optional HSA/FSA
