With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!
Product Marketing Manager
Are you a strategic, curious, and creative product marketer looking for an opportunity in a high-growth environment? Do you embrace the opportunity to break down technical concepts and create messaging and positioning that resonates with your target customer? If the answer is yes and you are passionate about cybersecurity and threat intelligence we need your help to continue to grow the world’s largest intelligence company by helping our customers gain and maintain an advantage over their adversaries.Recorded Future is the market leader in threat intelligence, helping organizations eliminate security blindspots and providing cross-domain coverage across cyber, physical, fraud, and geopolitical risks.
This Role:
We are seeking an individual to take ownership of our product lines and position how Recorded Future helps different industries and organizations take action before threats become attacks.The role is key to developing messaging, go-to-market execution, sales enablement, content creation, and product launch execution to drive pipeline and awareness for new and existing customers. You will work collaboratively with cross-functional teams, including product development, sales, and marketing to ensure our products and security outcomes resonate with our target customers and stand out in the market.This person will report to the Product Marketing Lead and join a team of talented product marketers within the marketing department.
This role will focus on advancing Recorded Future’s modules and capabilities including our Attack Surface Intelligence, Third-Party Intelligence, Geopolitical Intelligence and additional products, as well as the go-to-market strategy for key industries such as financial services, public sector, and healthcare.
Responsibilities:
Product Positioning and Messaging:
- Become an expert on the Recorded Future platform, our differentiators, use cases, and buyer personas for internal and external stakeholders
- Craft messaging and product narratives that resonate with customers and key buyers
- Support other product marketers, marketing teams and cross-functional teams on platform and key module messaging use in content, campaigns, and sales activities
Go-to-Market Execution:
- Partner with Product, Engineering and Design to hit launch milestones and KPIs
- Stay up to date on the competitive landscape, proactively conduct competitive research, help produce battlecards and market-facing competitive collateral, assist sales with deal-specific competitive questions, and work strategically with product to identify opportunities for future growth
- Collaborate with demand generation and sales teams to create impactful marketing campaigns that generate awareness, interest, and demand.
Sales Enablement:
- Develop and present sales enablement materials, such as product updates, training presentations, and FAQs to support sales teams in effectively communicating product value to prospects and clients
Content Creation:
- Create and refresh marketing content and documentation to support the platform and key modules including blog posts, whitepapers, case studies, and webinars to showcase the value of our products and thought leadership in the industry
- Convey compelling and relatable stories of how the platform and key threat intelligence modules solve business problems
- Identify key customers and partner with customer marketing to develop customer success stories and testimonials to build credibility and influence in the market
Product Launch Execution:
- Lead successful product and capability launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand
- Measure impact and success of a product launch aligned to business and campaign goals
What you’ll bring:
- You have 4+ years in product marketing role (Product Marketing Manager, Product Marketing Specialist, Solutions Marketing Manager) or technical marketing experience (Technical PMM, Solutions Engineer)
- Experience at a high-growth, fast paced technology company, preferably in B2B cybersecurity, IT, or SaaS
- Proven experience developing and identifying content required for the buyer journey and product lifecycle (portfolio of prior assets, tactics, etc.)
- Experience working with cross-functional teams, including product management, sales, and other marketing teams (enablement, demand generation, ABM, content, creative, marketing ops, field marketing, customer advocacy, and growth marketing)
- Strong communication (verbal, written, listening) and presentation skills
- Initiative for solving complex problems using data and a strong track record of taking projects from idea to execution and tracking metrics/results
- Willingness to learn and grow, collaborate with a growing PMM team, and ambition to drive company and project success
Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.
Want more info?
Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligenceLinkedin, Instagram & Twitter: What’s happening at Recorded FutureThe Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing fieldTimeline: History of Recorded FutureRecognition: Check out our awards and announcementsWe are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.comRecorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply.
Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Notice to Agency and Search Firm Representatives:
Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.
