Integrated Marketing Lead

MonzoOnsite

Job FunctionsCross-functional leadershipStrategic thinking and visionCommercial acumen in marketingIntegrated campaign designData-driven optimization

Job RequirementsSet, develop, and execute the integrated marketing strategy for the Collective, both semi-annually and on an ongoing basis (as needed)Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product, and growthManage any Collective-specific budget (where it exists) and the capacity for the Collective's campaigns within owned channelsMonitor and report on Collective's performance, tracking key metrics and regularly providing updates to senior leadershipLead the optimization of your Collective's marketing campaigns, acting as either thought partner or operator/executor depending on importanceSupport stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes

SkillsAbility to effectively align and guide Marketing centers of excellence (across channels, content, and other areas) to drive campaigns for your Collective that are cohesive and impactfulStrong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your CollectiveExpertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrativeProficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization (in line with Commercial acumen above), and refine strategies/portfolios of campaignsPassionate about building and leading inclusive, high-performing teamsOwn outcomes and drive work for a business or part of a businessInfluence senior stakeholders and align marketing strategies with business objectivesExperienced in managing both cash budgets and channel capacity in a marketing contextOrganised, detail-oriented, and an excellent project managerCommunicate effectively and clearly

🚀 We’re on a mission to make money work for everyone.

We’re waving goodbye to the complicated and confusing ways of traditional banking.After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save, invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!We’re not about selling products - we want to solve problems and change lives through Monzo ❤️Hear from our UK team about what it's like working at Monzo ✨📍London | £85,000 - £100,000 + Benefits |

What we’re looking for:

The Integrated Marketing Lead will lead our marketing efforts across all channels, driving the marketing strategy and delivering campaigns that align with Monzo’s business objectives. You will also manage teams to deliver these campaigns where relevant. In this role, you will have the following capabilities:

Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for your Collective that are cohesive and impactful
Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for the Wealth business while balancing the overall capacity of Marketing CoEs.
Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective
Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative.
Data-Driven Optimisation: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization (in line with Commercial acumen above), and refine strategies/portfolios of campaigns

What You’ll Be Doing:

Set, develop and execute the integrated marketing strategy for the Collective, both semi-annually and on on-going basis (as needed). This needs to align with Collective’s business goals, customer needs and Marketing capacity
Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups
Manage any Collective-specific budget (where it exists), and the capacity for the Collective’s campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities
Monitor and report on Collective’s performance, tracking key metrics and regularly providing updates to senior leadership
Lead the optimisation of your Collective’s marketing campaigns, acting as either thought partner or operator/executor depending on importance.
Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes

You’ll Love This Role If You:

Lead marketing initiatives within a tech or regulated financial services environment.
Are passionate about building and leading inclusive, high-performing teams.
Own outcomes and drive work for a business or part of a business
Have a track record of managing several Marketing campaigns
Influence senior stakeholders and align marketing strategies with business objectives
Own and report on performance metrics for business areas overall
Have strong analytical skills and are comfortable with tools like spreadsheets and Looker
Are experienced in managing both cash budgets and channel capacity in a marketing context
Are organised, detail-oriented, and an excellent project manager.
Communicate effectively and clearly

The Interview Process:

Our interview process involves three main stages:

Recruiter Call (30 mins)

Initial Call (45 mins)

x2 Interviews via Google Meet (x2 60 mins)

Our average process typically takes 3-4 weeks, but we’ll work around your availability.You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during the application process, please email us at any point on core-hiring@monzo.com

What’s in it for you:

💰 Salary is £85,000 - £100,000 ➕ stock options 📍 This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office based and home working⏰ We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.📚 Learning budget of £1,000 a year for books, training courses and conferences➕ And much more, see our full list of benefits

here

#LI-JB1

Equal opportunities for everyone

Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo. At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog, 2023 Diversity and Inclusion Report and 2024 Gender Pay Gap Report.We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.If you have a preferred name, please use it to apply.

We don't need full or birth names at application stage 😊

Life at Monzo

We're a bank that lives on your phone, on a mission to make money work for everyone. Follow our blog for updates: monzo.com/blog

Thrive Here & What We Value• Diversity, equity, and inclusion.• Flexible hours & trust-based work arrangement.• Relocation assistance for UK remote workers.• Visa sponsorship for international candidates.• Learning budget (£1,000/year).• Support for personal growth and development.• Adaptable work arrangements (remote or London-based).• Open and collaborative culture.• Emphasis on feedback & impact delivery.• Worklife balance support.• Distributed working opportunities.