Description
Blackline Safety is a growing global team passionate about creating impactful safety solutions and are now looking to bring on a dynamic and experienced Field Marketing Manager. We are looking for an experienced and resilient Field Marketer to manage our International territories including the Middle East, Turkey, India, Australia, New Zealand, Africa and Asia. As Field Marketing Manager, International, you will play a vital role in driving regional marketing strategy and execution to support sales growth and brand recognition.
Reporting to the Senior Manager, Field Marketing, you’ll work closely with the sales, product, and marketing teams to develop and execute targeted campaigns and events that resonate with diverse international audiences. You will also be responsible for building relationships with local distribution partners to support their growth and ability to market Blackline. This position requires a strategic thinker with hands-on experience in field marketing, preferably within a global B2B environment. Based in the Middle East, a key growth area for the business, this person will work closely with the UK/Europe and Canadian head-office marketing teams to grow our presence and manage marketing activities in our international regions.
RESPONSIBILITIES AND DELIVERABLES
- Regional Strategy Development: Define and implement marketing strategies and plans tailored to the needs of international regions, ensuring alignment with global company objectives and managing budgets within each region.
- Event Management: Lead the planning and execution of regional events, trade shows, and conferences, optimizing event performance, lead generation, and ROI.
This may include:
- Working with the wider team on promotion through marketing channels such as social media, email, and advertising campaigns.
- Coordinating logistical requirements and ensuring the preparation and training of internal attendees.
- Ensuring effective lead capture and follow-up.
- Campaign Execution: Plan, execute, and monitor multi-channel marketing campaigns, including events, webinars, digital marketing, and content strategies, aimed at driving demand generation and brand awareness.
- Sales Enablement: Develop and deliver region-specific sales enablement tools, presentations, and collateral that empower the sales team to effectively engage with prospects and customers. Develop and manage relationships with regional strategic channel partners.
- Cross-Functional Collaboration: Collaborate with product marketing, content, brand, digital marketing, and other teams to ensure campaigns are aligned with core messaging and optimized for regional markets, including product and feature launches.
- Market Insights: Analyze and report on local market trends, customer insights, and competitive intelligence to inform marketing tactics and messaging.
- Performance Analytics: Track and measure the effectiveness of campaigns and events, reporting on KPIs and adjusting strategies as needed for continuous improvement.
SKILLS
- Ability to multi-task and manage multiple projects and budgets.
- Excellent phone, interpersonal, verbal and written capabilities and capability to work with staff at all levels across different geographies.
- Entrepreneurial approach, committed to improvements and with a proven track record of meeting and exceeding goals.
- Ability to prioritize and work independently with minimal direction.
- Proficiency with marketing automation systems and CRM (preferably HubSpot).
- Resilient and able to react quickly, and creatively solve problems under pressure.
- Ability to travel internationally as required.
- Experience managing media relations and acting as a company spokesperson would be advantageous.
- Fluent in English – Arabic & other language(s) is a plus.
EXPERIENCE
- Degree in marketing or a related field.
- 5+ years of B2B marketing experience.
- Previous experience in a field marketing role.
- Prior knowledge of gas detection is advantageous.
- Proven experience of planning, prioritizing, and implementing marketing campaigns and projects.
- Previous experience managing events and lead generation.
- Proven ability to work independently with minimal direction.
- Project management experience, with the ability to manage multiple initiatives and ensure seamless execution.
- Proven experience in managing multi-channel campaigns and using data to guide marketing strategies.
About Blackline Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas.
Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly traded company (TSX: BLN).
Life at Blackline Safety
Connect. Monitor. Respond. It’s a simple and seamless sequence of events and also our mission: one that makes sure every worker gets their job done and returns home safely every day. Blackline pairs wearable safety technology and personal and area gas monitoring with cloud-connected software, and data analytics to help companies meet demanding safety challenges and increase productivity with coverage in more than 100 countries. Our technology provides a lifeline to tens of thousands of people, having reported over 160 billion data-points, and initiated over five million emergency responses. Armed with cellular and satellite connectivity, we ensure help is never too far away. The Blackline Difference: To guarantee no call for help ever goes unanswered, our direct-to-cloud technology detects every event—like a fall, gas leak, hazardous weather situation, no-motion incident or missed check-ins–and connects workers to live monitoring teams for real-time response, by real people. It’s what makes us different and it’s what gives workers peace of mind that their safety is accounted for in any circumstance.
Thrive Here & What We ValueHigh-Growth Environment | Experienced, Dynamic and Motivated Team | Supportive, Challenging and Collaborative Work | Competitive Salary and Vacation | Medical, Dental and Drug Benefits | Company Stock Purchase Plan</s> | People-driven technology company | Mission to make sure every worker returns home safely | Innovation drives solutions to challenges that help improve the quality and efficiency of products and services | Empowers people to be their best</s> | Steel-toed boots requirement for safety compliance in the workplace</s> | 1. Peopledriven technology company with a mission to make sure every worker returns home safely | 2. Drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best. | 3. Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer.</s> | World leader in wirelessly connected worker safety monitoring products | Develops, manufactures, and markets products and services for worker safety monitoring | Blackline Safety is an equal opportunity employer that considers all applicants regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation.</s> | An exciting high-growth environment | Blackline Safety is a world leader in developing, manufacturing, and marketing products and services for worker safety monitoring. | Our solutions deliver safety, security, and location awareness through innovative hardware and custom user interfaces, including mobile, messaging, and web services. | We offer the broadest and most complete portfolio available in the industry. | Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet.</s> | Supportive, challenging, and collaborative work environment | Experienced, dynamic, and motivated team</s> | Steel-Toed Boots Requirement: Candidates are required to wear steel-toe boots for this role to ensure safety compliance in the workplace. Applicants must have access to a pair of steel-toe boots prior to starting employment.</s> | Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. | Disclaimer: Please be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious.</s> | 1. Dynamic Leader with a Passion for Building HighPerforming Teams and Driving Operational Excellence | 2. Opportunity to Shape the Future | 3. Freedom to Recruit, Build, and Develop Talented Team from the Ground Up | 4. Creating a Culture of Innovation and Collaboration | 5. Thrive in FastPaced Environments | 6. Love Tackling Challenges HeadOn | 7. Ready to Leave Your Mark on a Growing Organization</s> | 3. Emphasis on safety and quality standards | 4. Strong commitment to teamwork and achieving high levels of production | 5. Equal opportunity employer that considers all applicants regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation.</s> | 1. Equal opportunity employer | 2. Emphasis on employee diversity | 3. Publiclytraded company (TSX: BLN) | 4. Headquartered in Calgary, AB</s> | 2. Mission to keep workers safe | 3. Innovation, resilience, leadership, customer service, and employee empowerment | 4. Growing team | 5. Equal opportunity employer</s> | Empower our people to be their best</s> | 1. PeopleDriven Technology Company with a Mission to Keep Workers Safe | 2. Innovation, Resiliency, Leadership, Going the Extra Mile for Customers, Empowering Employees | 3. Commitment to Exceptional Service and Reliability for Clients | 4. Emphasis on Attention to Detail and Organizational Skills | 5. Proactive Approach to Customer Issues and SolutionsOriented Team Player</s> | Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. | Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. | Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. | Blackline Safety is a publicly-traded company (TSX: BLN). | To learn more about our company visit www.blacklinesafety.com | We enthusiastically encourage all individuals to apply for positions that fit their passions.</s> | Goes the extra mile for customers | Drives innovation, practice resiliency, demonstrates leadership</s> | Supportive, challenging and collaborative work environment</s> | Blackline Safety is a publicly traded company (TSX: BLN).</s> | People-driven technology company with a mission to make sure every worker returns home safely | Drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.</s> | People-driven technology company culture | Empowering people to be their best | Practicing resiliency and driving innovation | Consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation.</s> | Drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best</s> | 3. Innovation and resiliency | 4. Leadership and empowering employees | 5. Fastpaced environment</s> | Drive Innovation, Practice Resiliency, Demonstrate Leadership, Go the Extra Mile for Customers, Empower Employees to be Their Best | Emphasis on Continuous Improvement and Process Development</s> | Design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB.</s> | 1. Blackline Safety is an equal opportunity employer that considers all applicants, regardless of age, religion, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. | 2. The company offers competitive compensation packages with performancebased incentives and opportunities for career advancement and continuous training. | 3. Remote work 90% of the time, with occasional travel (10%).</s> | Empower People to be their Best</s> | Driving innovation and empowering employees to be their best | Demonstrating leadership, resiliency, and going the extra mile for customers | Emphasizing safety and making tangible impacts through innovative solutions.</s> | Competitive remuneration and benefits package | Opportunity to lead a team and create impactful moments | Equal opportunity employer committed to ensuring all users return home safe at the end of their shift.</s> | Blackline Safety values hard work, dedication, and development. | The company is rapidly growing globally. | Blackline Safety offers the broadest and most complete portfolio available in the industry. | The products are designed to save lives and keep people safe in various situations. | Drives innovation, practice resiliency, demonstrates leadership, goes the extra mile for customers, and empowers people to be their best.</s>
